Digital Content Marketing Coordinator

Edtech.com's Summary

The University of Texas at Arlington is hiring a Digital Content Marketing Coordinator. This role involves managing and optimizing digital content within the University content management systems, supporting digital marketing initiatives, ensuring web content accuracy and compliance, and collaborating with campus partners to implement SEO and enhance user experience across University web properties.

Highlights

Build, update, and maintain webpages using established CMS templates and components.

Coordinate review, approval, and publishing of digital content to ensure consistency and compliance.

Support digital marketing campaigns through CMS page development and SEO best practices.

Collaborate with UX designers and marketing teams to improve user experience and content usability.

Apply knowledge of HTML and CSS for content structuring within the CMS.

Manage projects, assign tasks, and maintain communication with stakeholders.

Require an Associate’s degree or equivalent and minimum 2 years experience with CMS; HTML markup experience needed.

Preferred qualifications include a Bachelor’s degree, 5 years CMS experience, and expertise with web analytics and information architecture.

Position is full-time with standard Monday-Friday schedule and may require some travel and off-hours work.

Benefits eligible with a salary commensurate with experience.

Digital Content Marketing Coordinator Full Description

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Digital Content Marketing Coordinator Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.

Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Posting Details

Position Information

Posting Number	S06676P
Position Title	Digital Content Marketing Coordinator
Department	VP Mktng, Msgn, & Engmnt
Location	Arlington
Position Status	Full-time
Work Schedule	Monday – Friday; 8:00am – 5:00pm May require travel, evening and weekend hours. Use of a personal vehicle for work-related local travel. Some local and regional travel required for meetings, events and conferences.
Salary	Salary is commensurate based on qualifications and relevant experience.
Pay Basis	Monthly
Job Summary	The Digital Content Marketing Coordinator supports the University of Texas at Arlington’s digital communications and marketing efforts by coordinating, building, maintaining, and optimizing content within the University content management systems (CMS). This position focuses on content operations, CMS page development, project coordination and quality assurance to ensure that University web content is accurate, accessible, compliant, and aligned with institutional priorities. Working collaboratively with campus partners, the coordinator supports the execution of the University’s digital content strategy, assists with the implementation of approved messaging, applies SEO and contributes to discussions centering around user experience (UX) and user journey across University web properties.
Essential Duties and Responsibilities	Content Operations & CMS Management Build, update, and maintain webpages within University-approved content management systems using established templates, components, and approved content. Coordinate the review, approval, publishing, and ongoing maintenance of digital content to ensure accuracy, consistency, accessibility, and compliance with University branding, editorial standards, and applicable policies. Work collaboratively with publications, media relations, OIT, and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals. Manage content-related workflows, schedules, and dependencies to support timely updates to University web properties. Conduct quality assurance reviews of web pages, including page structure, links, metadata. Digital Marketing & SEO Support Support digital marketing and communications initiatives by coordinating and implementing campaign-related webpages, landing pages, and updates within the CMS. Apply and maintain SEO best practices on University webpages, including metadata, page structure, internal linking, and accessibility standards, in coordination with marketing and analytics partners. Assist with the use of analytics, marketing automation, and personalization tools, as appropriate. Collaboration, UX, and User Journey Collaborate with UX designer, social media staff, and marketing leadership to ensure effective translation of approved strategies and messaging into CMS page builds and updates. · Contribute to discussions centering around user experience (UX), information architecture, and user journey, offering input based on CMS implementation, content structure, and usability considerations. Project Management Ability to Manage the projects assigned Coordinate and assign staff for the successful completion of projects Maintain communication with stakeholders This position is considered essential personnel and thus may be required to be in communication with other University Communications staff and senior administrators, and/or perform key work tasks, in off-hours or off-location conditions as required to execute special projects or critical communications as conditions may demand.
Minimum Qualifications	Associate’s degree or equivalent combination of education and experience in communications, marketing, front end design, or a related field. Two (2) years of experience supporting, maintaining, or managing web content using a content management system (CMS). Experience of HTML markup as it relates to structuring content for the web within a CMS.
Preferred Qualifications	Bachelor’s degree or equivalent in communications, marketing, front end design, or a related field. Five (5) years of experience supporting, maintaining, or managing web content using enterprise level content management systems. Experience supporting or contributing to information architecture, page hierarchy, and navigation for complex, multi level websites. Experience using web analytics or reporting tools to support content evaluation and optimization. Experience collaborating with UX, marketing, or technical teams to support usability, user journey, and continuous improvement efforts
Knowledge, Skills and Abilities	Demonstrated ability to organize, structure, and maintain complex information within CMS environments to produce clear, usable, and well structured web pages. Strong written and verbal communication skills, with the ability to coordinate effectively with multiple stakeholders and campus partners. Demonstrated organizational skills, attention to detail, and ability to manage multiple concurrent tasks or projects in a deadline driven environment. Strong understanding of front end web concepts, including HTML and CSS, as applied to CMS page structure, templates, and components in alignment with accessibility standards and institutional guidelines. Familiarity with search engine optimization (SEO) principles and the application of SEO best practices within a CMS environment.
Other Requirements
Workplace and Eligibility Conditions
Benefits Eligible	Yes
Benefits at UTA	We are proud to offer a comprehensive benefits package to all our employees at the University. https://www.uta.edu/hr/employee-benefits To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php
CBC Requirement	It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University. This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA-48. By assuming this position, and *if you have access to critical infrastructure*, you authorize the University to conduct routine background checks.
EEO Statement	It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
University Information	The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times’ “Best for Vets: Colleges” and is the top university in North Texas for its graduates’ salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 – including leaders at many of the 24 Fortune 500 companies headquartered in North Texas – UTA contributes an estimated $29 billion annually to the Texas economy. UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university’s strategic growth and commitment to serving the broader community. Furthermore, UTA has launched the RISE 100 initiative, aiming to recruit 100 new tenure-system faculty to strengthen its research enterprise and leadership in key academic areas. Learn more at https://www.uta.edu/administration/president/strategic-plan/rise100. This is an exciting time to join UTA and contribute to its bold vision for the future.
ADA Accommodations	The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.

Posting Detail Information

Number of Vacancies	1
Open Until Filled
Minimum Number of References Required	3
Maximum Number of References Accepted	3
Special Instructions to Applicants	Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Requirement Questions

Required fields are indicated with an asterisk (*).

* What is the highest level of education attained?
- GED
- High School Diploma
- Associate's Degree
- Bachelor's Degree
- Master's Degree
- PhD or equivalent
* How would you rate your proficiency with content management systems (CMS)?
- Somewhat experienced
- Moderately experienced
- Expertly proficient and very experienced
* What is your experience level with customizing websites using HTML & CSS or other development languages?
- No Skill or Basic/ None or Less than 2 years
- Intermediate/2 to 3 years
- Advanced/4 to 5 years
- Proficient/More than 6 yeas
* Are you willing to travel?
- Yes
- No
* How many years of experience do you have in leadership, project management or management?
- None/less than 2 years
- 2 to 3 years
- 4 to 5 years
- 6 years or more
* Please indicate whether you have completed any UTA Leadership Development programs.
- Aspiring Leaders Program
- MavsSupervisor Success Program
- MavsManager Foundations Program
- Leading People Credential (completion grants supervisory experience credit for internal entry-level supervisory roles)
- None of the above

Documents Needed To Apply

Required Documents

Resume or CV
Cover/Interest Letter

Optional Documents

Media File
Portfolio or Work Samples
Work Samples
Other Document(s)
Relevant URL

OFFICE OF TALENT, CULTURE AND ENGAGEMENT
J.D. Wetsel Service Center
1225 W. Mitchell Road
Arlington, TX 76019

CONTACT US

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Original Job Description

Toggle navigation

Digital Content Marketing Coordinator Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.

Posting Details

Position Information

Posting Number	S06676P
Position Title	Digital Content Marketing Coordinator
Department	VP Mktng, Msgn, & Engmnt
Location	Arlington
Position Status	Full-time
Work Schedule	Monday – Friday; 8:00am – 5:00pm May require travel, evening and weekend hours. Use of a personal vehicle for work-related local travel. Some local and regional travel required for meetings, events and conferences.
Salary	Salary is commensurate based on qualifications and relevant experience.
Pay Basis	Monthly
Job Summary	The Digital Content Marketing Coordinator supports the University of Texas at Arlington’s digital communications and marketing efforts by coordinating, building, maintaining, and optimizing content within the University content management systems (CMS). This position focuses on content operations, CMS page development, project coordination and quality assurance to ensure that University web content is accurate, accessible, compliant, and aligned with institutional priorities. Working collaboratively with campus partners, the coordinator supports the execution of the University’s digital content strategy, assists with the implementation of approved messaging, applies SEO and contributes to discussions centering around user experience (UX) and user journey across University web properties.
Essential Duties and Responsibilities	Content Operations & CMS Management Build, update, and maintain webpages within University-approved content management systems using established templates, components, and approved content. Coordinate the review, approval, publishing, and ongoing maintenance of digital content to ensure accuracy, consistency, accessibility, and compliance with University branding, editorial standards, and applicable policies. Work collaboratively with publications, media relations, OIT, and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals. Manage content-related workflows, schedules, and dependencies to support timely updates to University web properties. Conduct quality assurance reviews of web pages, including page structure, links, metadata. Digital Marketing & SEO Support Support digital marketing and communications initiatives by coordinating and implementing campaign-related webpages, landing pages, and updates within the CMS. Apply and maintain SEO best practices on University webpages, including metadata, page structure, internal linking, and accessibility standards, in coordination with marketing and analytics partners. Assist with the use of analytics, marketing automation, and personalization tools, as appropriate. Collaboration, UX, and User Journey Collaborate with UX designer, social media staff, and marketing leadership to ensure effective translation of approved strategies and messaging into CMS page builds and updates. · Contribute to discussions centering around user experience (UX), information architecture, and user journey, offering input based on CMS implementation, content structure, and usability considerations. Project Management Ability to Manage the projects assigned Coordinate and assign staff for the successful completion of projects Maintain communication with stakeholders This position is considered essential personnel and thus may be required to be in communication with other University Communications staff and senior administrators, and/or perform key work tasks, in off-hours or off-location conditions as required to execute special projects or critical communications as conditions may demand.
Minimum Qualifications	Associate’s degree or equivalent combination of education and experience in communications, marketing, front end design, or a related field. Two (2) years of experience supporting, maintaining, or managing web content using a content management system (CMS). Experience of HTML markup as it relates to structuring content for the web within a CMS.
Preferred Qualifications	Bachelor’s degree or equivalent in communications, marketing, front end design, or a related field. Five (5) years of experience supporting, maintaining, or managing web content using enterprise level content management systems. Experience supporting or contributing to information architecture, page hierarchy, and navigation for complex, multi level websites. Experience using web analytics or reporting tools to support content evaluation and optimization. Experience collaborating with UX, marketing, or technical teams to support usability, user journey, and continuous improvement efforts
Knowledge, Skills and Abilities	Demonstrated ability to organize, structure, and maintain complex information within CMS environments to produce clear, usable, and well structured web pages. Strong written and verbal communication skills, with the ability to coordinate effectively with multiple stakeholders and campus partners. Demonstrated organizational skills, attention to detail, and ability to manage multiple concurrent tasks or projects in a deadline driven environment. Strong understanding of front end web concepts, including HTML and CSS, as applied to CMS page structure, templates, and components in alignment with accessibility standards and institutional guidelines. Familiarity with search engine optimization (SEO) principles and the application of SEO best practices within a CMS environment.
Other Requirements
Workplace and Eligibility Conditions
Benefits Eligible	Yes
Benefits at UTA	We are proud to offer a comprehensive benefits package to all our employees at the University. https://www.uta.edu/hr/employee-benefits To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php
CBC Requirement	It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University. This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA-48. By assuming this position, and *if you have access to critical infrastructure*, you authorize the University to conduct routine background checks.
EEO Statement	It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
University Information	The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times’ “Best for Vets: Colleges” and is the top university in North Texas for its graduates’ salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 – including leaders at many of the 24 Fortune 500 companies headquartered in North Texas – UTA contributes an estimated $29 billion annually to the Texas economy. UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university’s strategic growth and commitment to serving the broader community. Furthermore, UTA has launched the RISE 100 initiative, aiming to recruit 100 new tenure-system faculty to strengthen its research enterprise and leadership in key academic areas. Learn more at https://www.uta.edu/administration/president/strategic-plan/rise100. This is an exciting time to join UTA and contribute to its bold vision for the future.
ADA Accommodations	The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.

Posting Detail Information

Number of Vacancies	1
Open Until Filled
Minimum Number of References Required	3
Maximum Number of References Accepted	3
Special Instructions to Applicants	Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Requirement Questions

Required fields are indicated with an asterisk (*).

* What is the highest level of education attained?
- GED
- High School Diploma
- Associate's Degree
- Bachelor's Degree
- Master's Degree
- PhD or equivalent
* How would you rate your proficiency with content management systems (CMS)?
- Somewhat experienced
- Moderately experienced
- Expertly proficient and very experienced
* What is your experience level with customizing websites using HTML & CSS or other development languages?
- No Skill or Basic/ None or Less than 2 years
- Intermediate/2 to 3 years
- Advanced/4 to 5 years
- Proficient/More than 6 yeas
* Are you willing to travel?
- Yes
- No
* How many years of experience do you have in leadership, project management or management?
- None/less than 2 years
- 2 to 3 years
- 4 to 5 years
- 6 years or more
* Please indicate whether you have completed any UTA Leadership Development programs.
- Aspiring Leaders Program
- MavsSupervisor Success Program
- MavsManager Foundations Program
- Leading People Credential (completion grants supervisory experience credit for internal entry-level supervisory roles)
- None of the above

Documents Needed To Apply

Required Documents

Resume or CV
Cover/Interest Letter

Optional Documents

Media File
Portfolio or Work Samples
Work Samples
Other Document(s)
Relevant URL

OFFICE OF TALENT, CULTURE AND ENGAGEMENT
J.D. Wetsel Service Center
1225 W. Mitchell Road
Arlington, TX 76019

CONTACT US

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Digital Content Marketing Coordinator

Edtech.com's Summary

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