University of Massachusetts
Digital Content Producer (Temporary, Part-Time)
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Edtech.com's Summary
UMass Lowell is hiring a Digital Content Producer (Temporary, Part-Time). The role involves creating and managing engaging social media and digital content to support enrollment marketing for the Division of Graduate, Online & Professional Studies, focusing on showcasing the online student experience. The producer will create videos, photos, and stories while collaborating with university teams to enhance digital engagement.
Highlights
- Produce short form videos, student stories, social media posts, and event photography/videography to highlight online student experiences.
- Capture, edit, and post content on platforms including YouTube, Instagram, TikTok, Facebook, LinkedIn.
- Monitor engagement metrics and refine content strategies accordingly.
- Maintain university-wide graphic, brand, and messaging standards.
- Collaborate with Director of Social Media and other university content providers.
- Requires 18 hours per week on a flexible, part-time, temporary contract (6-12 months).
- Hourly pay range between $25-$27 based on experience.
- Must have a bachelor's degree in new media, communications, or related field with 1-2 years of experience producing digital content.
- Proficiency with Adobe Photoshop, Illustrator, Lightroom, Canva, CapCut, and fluency across major social media platforms.
- Skills in photography, videography, digital marketing, and excellent communication are essential; experience in higher education is a plus.
Digital Content Producer (Temporary, Part-Time) Full Description
Summary of Position:
The Digital Content Producer is responsible for supporting enrollment marketing efforts, primarily for the Division of Graduate, Online & Professional Studies, by creating compelling social media and digital content that highlights the online student experience. This role will focus on creating, capturing, editing and posting stories, photos and videos across a wide variety of social media channels including YouTube, Instagram TikTok, Facebook, LinkedIn, with the goal of elevating the online student voices and strengthening digital engagement.
Reporting to the Manager of eMarketing, the Digital Content Producer will also collaborate with the Director of Social Media occasionally, attending meetings with other social media content providers at the university and sharing or generating content which may be related to activities involving the Chancellor, Advancement or Admissions.
The position requires a highly creative, deadline-oriented individual with proven experience creating stories for social media including sourcing and producing visual content while working collaboratively with others. The position requires approximately 18 hours per week which can be completed through a mix of on- and off-site work.
Responsibilities include but are not limited to:
- Produce short form video content, student stories, and social media posts that reflect the experience, milestones and successes of online students. This includes the capture and editing of video and photo content, as well as interviewing students, staff and faculty. Monitor engagement metrics and contribute insights to help refine content strategies.
- Event photography and/or videography including commencement, ASL Honors event and sourcing material from online students who participate in University study abroad opportunities
- Maintaining university-wide graphic, brand and messaging standards.
- Collaborate as needed with the Director of Social Media and other social media contributors at the University to share content and creative assets.
- Other related duties as assigned
Position Details:
- Employment period: 6-12 month contract
- This is a non-benefitted, part-time position, max hours 18 per week.
- Hourly Pay Range: $25-27 per week, with experience.
- Schedule: Flexible. Project based. Work can be completed on-site or off-site as needed. May be required to work in-office 1 - 2 days a week, and/or attend on -campus meetings as needed.
- This position may require travel between campuses for meetings and occasional attendance at events, including some evening and weekend work.
- GPS Operations Hours: 8:30am - 5pm, Monday - Friday
Professionalism and respect for confidential information are emphasized. This position will involve interacting with multiple department directors, faculty, students and other support staff in a collaborative environment.
Minimum Qualifications (Required):
- Bachelor's degree in new media, multimedia, communications or related field
- At least 1-2 years of experience producing digital content including writing and creating stories and videos
- Demonstrated experience with relevant software such as Adobe Photoshop, Illustrator, Lightroom, Canva, and CapCut
- Fluency with social media platforms (Facebook, Instagram, Threads, LinkedIn, YouTube, TikTok, X)
- Excellent oral and written communication skills
- A passion for storytelling, innovation and using new technologies
- Ability to manage multiple deliverables and timelines
- Ability to manage collegial relationships without sacrificing the integrity or quality of the final product
- Experience handling shifting priorities and deadline
- Experience in higher education a plus
- Ability to work independently and as part of a team
- Knowledge of digital marketing
- Photography and videography skills
Special Instructions to Applicants:
Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applicants is received.
This is a temporary, non-unit, non-benefited position.
Please include a resume and cover letter with your application. Names and contact information of three references will be required during the application process.
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