Edtech.com's Summary

University of Texas at Austin is hiring a Digital Content Specialist to plan, create, and grow content for Enterprise Technology's social media channels and recurring storytelling campaigns. The specialist develops audience-centered content, produces original multimedia, and uses performance insights to build awareness of Enterprise Technology's people, services, initiatives, and impact. This position works closely with the Communications team on coordinated, accessible, brand-aligned content across social media, a podcast, and monthly newsletter contributions.

Own day-to-day management of Enterprise Technology's social media channels, including content calendars and publishing schedules.
Produce Employee Spotlights, success stories, and service features, and lead the Employee Spotlight program with the student Multimedia Specialist.
Capture photography, short-form video, and success interviews at events and across campus.
Create branded graphics and assets in Adobe Creative Cloud and Canva.
Manage the ET Talk podcast, from guest outreach and scheduling to recording, promotion, and distribution.
Hold a bachelor's degree in communications, marketing, journalism, or a related field (or equivalent experience) and a strong portfolio of social media and storytelling work.
Fill a fixed-term, 40-hour-per-week position expected to continue until October 19, 2027.
Work a hybrid schedule with remote flexibility within the U.S., preferring candidates near the Austin area for occasional in-person events.
Pay starts at $45,900 depending on qualifications.
Benefits include employee health premiums covered at 100%, Teacher Retirement System of Texas pension, tuition assistance, paid vacation, sick leave, and holidays.

Digital Content Specialist Full Description

Job Posting Title: Digital Content Specialist

Hiring Department: ET - Vice President and Office of CIO

Position Open To: All Applicants

Weekly Scheduled Hours: 40

FLSA Status: Exempt from FLSA

Earliest Start Date: Immediately

Position Duration: Expected to Continue Until Oct 19, 2027

Location: AUSTIN, TX

Job Details:

General Notes

This is a fixed term position that may end one year after the employee's start date.

Flexible work arrangements are available for this position, including the ability to work remotely within the United States. We prefer a candidate located in the greater Austin area as travel to campus for occasional in-person events, training, team meetings, activities, etc., may be required.

This position provides life/work balance with typically a 40-hour work week, and travel limited to training (e.g., conferences/courses).

Enterprise Technology is dedicated to supporting the mission of the University of Texas at Austin of unlocking potential and preparing future leaders of the state.

Your skills will make a difference.

You'll be working for a university that is internationally recognized for research and the work you do will make a difference in the lives of our students, faculty and staff. If you're the type of person that wants to know your work has meaning and impact, you'll like working for our campus.

The University of Texas at Austin and Enterprise Technology provide an outstanding benefits package to our staff. Those benefits include:

Competitive health benefits (Employee premiums covered at 100%, family premiums at 50%)
Vision, Dental, Life, and Disability insurance options
Paid vacation, sick leave, and holidays
Teachers Retirement System of Texas (a defined benefit retirement plan) or the Optional Retirement Program (a defined contribution plan)
Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
Flexible spending account options for medical and childcare expenses
Training and conference opportunities
Tuition assistance
Athletic ticket discounts
Access to UT Austin's libraries and museums
Free rides on all UT Shuttle and Capital metro buses with staff ID card

Must be authorized to work in the United States on a full-time basis for any employer without sponsorship.

This position requires you to maintain internet service and a mobile phone with voice and data plans to be used when required for work.

Purpose

The Digital Content Specialist owns the day-to-day planning, creation, and growth of Enterprise Technology's social media channels and recurring storytelling campaigns. This position develops audience-centered content and marketing approaches, creates original multimedia content, identifies and captures stories across campus, and uses performance insights to strengthen awareness of Enterprise Technology's people, services, initiatives, and impact.

This is a hands-on role for a proactive content creator who can move projects from idea to execution. The specialist is expected to take ownership of digital channels, show initiative, bring forward fresh ideas, stay current with platform trends, and regularly work across campus to capture photography, short-form video, success interviews, events, and stories.

The Digital Content Specialist works closely with the Communications team to plan and deliver coordinated, accessible, and brand-aligned content across social media channels, podcast, and monthly newsletter contributions. The position contributes to content and marketing strategy while independently managing recurring campaigns, production workflows, and day-to-day publishing.

Responsibilities

Content Creation & Storytelling:

Identify and tell stories that showcase Enterprise Technology's people, services, initiatives, and impact.
Capture and create photography, video, written content, and multimedia assets for digital channels.
Produce Employee Spotlights, success stories, service features, and other storytelling content.
Create branded assets using Adobe Creative Cloud and Canva.
Ensure content meets University branding, accessibility, and editorial standards.

Social Media Management & Audience Growth:

Own the day-to-day management of Enterprise Technology's social media channels.
Develop and execute content strategies that increase awareness, engagement, and audience growth.
Maintain content calendars and publishing schedules.
Create, publish, and optimize content across social platforms.
Monitor trends and identify opportunities for new and engaging content.

Podcast & Employee Spotlight Programs:

Manage the ET Talk podcast program and maintain a regular release schedule.
Coordinate guest outreach, scheduling, interview preparation, recording, promotion, and distribution.
Lead the Employee Spotlight program, including planning, interviews, publishing, and promotion.
Collaborate with the student Multimedia Specialist to produce podcast and spotlight content.

Marketing & Campaign Support:

Support marketing and awareness campaigns for Enterprise Technology services, projects, and initiatives.
Develop content and promotional strategies aligned with communications plans.
Collaborate with the Communications Specialist on service spotlights, campaigns, and newsletters.
Help identify and promote success stories across Enterprise Technology.

Analytics, Planning & Program Management:

Monitor content, social media, and campaign performance.
Provide recommendations to improve engagement and audience growth.
Maintain content workflows, editorial calendars, and documentation.
Manage multiple projects and recurring programs simultaneously.

Additional Duties:

Support campus and Enterprise Technology events through content creation, photography, promotion, and on-site coordination as needed.
Participate in special projects and initiatives that support Enterprise Technology communications, marketing, and engagement goals.
Perform other related functions as assigned.

Required Qualifications

Bachelor's degree in communications, marketing, journalism, public relations, digital communications, digital media, or a related field, or equivalent professional experience.
Experience managing organizational or brand social media channels and developing content strategies that support audience engagement and growth.
Strong portfolio demonstrating proof of social media campaigns, digital storytelling, audience engagement, photography, short-form video, and written content across multiple channels.
Experience creating and editing digital content, including photography, short-form video, graphics, and written content for social and digital platforms.
Proficiency with Adobe Creative Cloud and Canva for content creation, photo editing, video editing, and graphic design.
Strong writing, editing, interviewing, and storytelling skills, with the ability to tailor content for different audiences and channels.
Experience using social media analytics and audience insights to evaluate performance and inform content decisions.
Ability to independently manage projects, prioritize competing deadlines, and move work from concept through publication.
Knowledge of accessibility best practices for digital content, including captions, alternative text, readable graphics, and accessible copy.
Excellent organizational, communication, collaboration, and project management skills.
Ability to work regularly on campus to capture content and transport photography or video equipment.

Equivalent combination of relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Experience producing or managing a podcast, video series, interview series, or other video production programs.
Experience working in higher education, technology, and a large organization.
Experience contributing to integrated marketing or communications campaigns.
Experience coordinating, directing, or collaborating with student employees, videographers, designers, photographers, or other creative contributors.
Familiarity with social media management, scheduling, analytics, email marketing, content management, and project management tools.
Experience conducting interviews and developing stories from subject matter experts, faculty, staff, or organizational leaders.

Salary Range

$45,900 + depending on qualifications

Working Conditions

Hybrid work environment, with a combination of on-site and remote work; position requires residence in or the ability to commute to the Austin, Texas area.
Frequent movement across campus to photograph, record, interview, and cover events or team activities.
Repetitive use of a keyboard and creative software tools.
Occasional lifting of equipment (up to 25 pounds) for photography or video needs.

Work Shift

Monday – Friday, flexible between 7am-6pm

Required Materials

Resume/CV
3 work references with their contact information; at least one reference should be from a supervisor
Letter of interest

Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

About Us

Start Here, Change the World. At The University of Texas at Austin, tradition meets innovation in the heart of a city that frequents lists of the best places to live and work. Named by Forbes as one of America's Best Large Employers for the sixth year in a row in 2025, UT offers both a dynamic work environment and a gateway to vibrant local culture. Whether you're at the forefront of the student experience, conducting world-changing research or supporting the engine that drives Texas' flagship university, working at UT means making a lasting impact on our city, our state and our world.

Our more than 20,000 faculty and staff empower 55,000+ students to challenge ideas, pursue passions and shape their futures. Joining UT, you'll become part of a community dedicated to making a meaningful impact on campus and throughout the world.

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