Edtech.com's Summary

The Pennsylvania State University is hiring a Digital Engagement Strategist. The role involves developing and executing digital marketing and communications initiatives for the College of Engineering, creating and managing content across social media and newsletters, and collaborating with stakeholders to communicate complex engineering topics to diverse audiences. The strategist will also track analytics to optimize campaign performance and manage compliance with branding and accessibility standards.

Highlights

Develop and execute digital marketing and communication strategies for the College of Engineering.
Create, edit, and amplify social media and newsletter content including videos, photography, and copy.
Ensure communications comply with AP style, university standards, accessibility, and branding guidelines.
Monitor and engage with social media audiences, balancing daily posting and long-term campaign planning.
Collaborate with internal stakeholders and marketing teams to broaden content reach and refine key messaging.
Use analytics tools to track performance and recommend improvements for audience engagement.
Required: Bachelor's degree and 3+ years of relevant experience or equivalent combination.
Preferred skills: strong writing, social media platform expertise (Instagram, LinkedIn, YouTube, Facebook), video editing, marketing strategy, public relations, and proficiency with Adobe Photoshop, Adobe Express, or similar tools.
Salary range: $51,000 to $74,000 annually.
Full-time hybrid position at Penn State University Park with competitive benefits including medical, dental, vision, retirement plans, paid time off, and a 75% tuition discount for employees and eligible family members.

Digital Engagement Strategist Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

The Penn State College of Engineering is seeking a Digital Engagement Strategist to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the college.

In this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners.

Responsibilities include, but are not limited to, the following:

Create, edit, and amplify content for social media posts and newsletters
Produce high-quality content, including short-form video, photography, and copy, that captures the engineering experience at Penn State
Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards
Monitor social media accounts, amplify content that highlights the College of Engineering, and reply to messages/comments
Balance daily posting with long-term campaign planning
Ensure compliance with accessibility requirements and branding guidelines
Research and translate complex subject matter into accessible, engaging content for various audiences
Attend campus events/activities to gather content for the college's social media accounts and departmental newsletters
Collaborate with stakeholders across the college and University to broaden our content's reach
Collaborate with fellow marketing and communications team members to identify communication needs, target audiences, and key messaging
Assist in developing campaign timelines, deliverables, and performance metrics
Research and implement emerging digital trends
Track and analyze performance metrics for the college's social media accounts and newsletters
Provide insights and recommendations based on analytics to improve campaign performance and audience engagement

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONSBachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience

acceptedRequired Certifications:None

Preferred competencies:

Strong writing, editing, and verbal communication skills
In-depth knowledge of social media platforms, including Instagram, LinkedIn, YouTube, and Facebook
Proficiency in video editing for social media
Proficiency in marketing strategy, content creation, social media management, and public relations
Ability to manage multiple assignments with minimal supervision
Strong collaboration and interpersonal skills
Experience with analytics tools, accessibility standards, and digital advertising
Proficiency with design tools such as Adobe Photoshop, Adobe Express, or similar creative applications for producing visual and digital marketing materials

To apply: Provide a resume and cover letter with your application.

BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS The salary range for this position, including all possible grades, is $51,000.00 - $74,000.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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Original Job Description