Edtech.com's Summary

Ellucian is hiring a Digital Experience Manager. The role involves designing, executing, and optimizing customer-facing digital experiences including webinar programs, digital communications, and scalable adoption campaigns. The manager will collaborate across teams to enhance customer engagement and improve program effectiveness.

Highlights

Lead strategy, planning, and execution of customer webinar programs.
Collaborate with Product Marketing, Customer Success, and Product Management teams.
Create and deploy monthly and quarterly customer newsletters.
Manage internal communications for the Customer Success organization.
Design and optimize targeted digital campaigns to increase engagement.
Oversee campaign timelines, stakeholder communication, and deliverables.
Analyze campaign performance to inform continuous improvements.
Required: Minimum 2 years in Scaled Customer Success and digital marketing or virtual event management experience.
Strong project management, communication, collaboration, and analytical skills.
Nice to have: Experience with webinar platforms (Zoom Webinar, ON24), marketing automation (Marketo), CRM platforms (Salesforce), and SaaS or higher education tech experience.

Digital Experience Manager | Hybrid | Reston, VA Full Description

About Ellucian

Ellucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.

About the Opportunity

Ellucian is seeking a Digital Experience Manager to design, execute, and optimize engaging digital experiences that strengthen customer relationships and support business objectives. This role is responsible for managing customer-facing webinar programs, digital communications, and scalable adoption campaigns while partnering cross-functionally to deliver meaningful customer engagement during the adopt and optimize part of the customer journey. The ideal candidate combines strategic thinking, strong project management, and exceptional communication skills to create seamless digital experiences for customers and internal stakeholders.

Where You Will Make an Impact

Lead the strategy, planning, and execution of customer webinar programs, including sourcing subject matter experts, coordinating speakers, managing logistics, and delivering high-quality virtual events.
Partner cross-functionally with Product Marketing, Customer Success, Product Management to develop customer engagement initiatives that support business priorities.
Own the creation, curation, and deployment of monthly and quarterly customer newsletters, ensuring relevant and engaging communications that drive awareness and adoption.
Manage internal communications for the Customer Success organization, delivering timely, consistent messaging that keeps teams informed and aligned.
Design, execute, and optimize targeted campaigns at scale across email and other digital channels to increase customer engagement and program participation.
Oversee campaign timelines, stakeholder communications, and project deliverables to ensure successful execution across multiple initiatives.
Monitor campaign and program performance, leveraging insights and analytics to continuously improve the customer digital experience.
Identify opportunities to enhance customer engagement through innovative digital experiences and process improvements.

What You Will Bring

Minimum 2 years' experience within Scaled Customer Success.
Experience managing digital marketing programs, customer engagement initiatives, or virtual event programs.
Proven ability to manage complex projects with multiple stakeholders and competing priorities.
Excellent written, verbal, and interpersonal communication skills.
Strong cross-functional collaboration skills with the ability to influence and build relationships across teams.
Experience developing customer-facing communications and executing digital campaigns using marketing automation platforms.
Analytical mindset with experience measuring campaign performance and identifying opportunities for optimization.
Highly organized, detail-oriented, and customer-focused.
Curiosity about how to use AI to improve, streamline, and automate processes.
Nice to Have
- Experience with webinar platforms such as Zoom Webinar, ON24, or similar.
- Experience with marketing automation platforms such as Marketo
- Familiarity with Salesforce or other CRM platforms.
- Experience within SaaS, enterprise software, or higher education technology organizations.

What makes #Ellucianlife

Comprehensive health coverage: medical, dental, and vision
Flexible time off
Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
401k w/ match & BrightPlan - to help you save for the future
Parental Leave
5 charitable days to support the community that supports us
Telemedicine
Wellness
- Headspace Care (mental health)
- Wellbeats (virtual fitness classes)
RethinkCare & Wellthy- caregiver supporq
Diversity and inclusion programs which provide access to internal employee resource groups
Employee referral bonuses to encourage the addition of great new people to the team
We Foster a learning culture with:
- Education Assistance Program
- Professional development opportunities
- LinkedIn Learning

#LI-AC1

#LI-HYBRID

Original Job Description

About Ellucian

About the Opportunity

Lead the strategy, planning, and execution of customer webinar programs, including sourcing subject matter experts, coordinating speakers, managing logistics, and delivering high-quality virtual events.
Partner cross-functionally with Product Marketing, Customer Success, Product Management to develop customer engagement initiatives that support business priorities.
Own the creation, curation, and deployment of monthly and quarterly customer newsletters, ensuring relevant and engaging communications that drive awareness and adoption.
Manage internal communications for the Customer Success organization, delivering timely, consistent messaging that keeps teams informed and aligned.
Design, execute, and optimize targeted campaigns at scale across email and other digital channels to increase customer engagement and program participation.
Oversee campaign timelines, stakeholder communications, and project deliverables to ensure successful execution across multiple initiatives.
Monitor campaign and program performance, leveraging insights and analytics to continuously improve the customer digital experience.
Identify opportunities to enhance customer engagement through innovative digital experiences and process improvements.

What You Will Bring

Minimum 2 years' experience within Scaled Customer Success.
Experience managing digital marketing programs, customer engagement initiatives, or virtual event programs.
Proven ability to manage complex projects with multiple stakeholders and competing priorities.
Excellent written, verbal, and interpersonal communication skills.
Strong cross-functional collaboration skills with the ability to influence and build relationships across teams.
Experience developing customer-facing communications and executing digital campaigns using marketing automation platforms.
Analytical mindset with experience measuring campaign performance and identifying opportunities for optimization.
Highly organized, detail-oriented, and customer-focused.
Curiosity about how to use AI to improve, streamline, and automate processes.
Nice to Have
- Experience with webinar platforms such as Zoom Webinar, ON24, or similar.
- Experience with marketing automation platforms such as Marketo
- Familiarity with Salesforce or other CRM platforms.
- Experience within SaaS, enterprise software, or higher education technology organizations.

What makes #Ellucianlife

Comprehensive health coverage: medical, dental, and vision
Flexible time off
Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
401k w/ match & BrightPlan - to help you save for the future
Parental Leave
5 charitable days to support the community that supports us
Telemedicine
Wellness
- Headspace Care (mental health)
- Wellbeats (virtual fitness classes)
RethinkCare & Wellthy- caregiver supporq
Diversity and inclusion programs which provide access to internal employee resource groups
Employee referral bonuses to encourage the addition of great new people to the team
We Foster a learning culture with:
- Education Assistance Program
- Professional development opportunities
- LinkedIn Learning

#LI-AC1

#LI-HYBRID

Let me find your next job.

Thanks - you're signed up.

Digital Experience Manager | Hybrid | Reston, VA

Edtech.com's Summary

Digital Experience Manager | Hybrid | Reston, VA Full Description

Customer Success Representative (San Antonio/Austin)

Customer Success Representative (Palm Beach)

Customer Success Technical Specialist

Implementation Manager

Director of Partner Success