Digital Marketing Manager

Job Profile:

Marketing Research and Analytics Manager 2

Job Family:

Marketing Research and Analytics

Time Type:

Full time

Max Pay - Depends on experience:

$75,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Manages a primary multimedia support/creative services unit which provides intermediate to complex multimedia consulting, design, and production services for a unit or department.

Job Description:

Under the direction of the Sr. Director of Marketing and Brand Strategy, the Manager of Digital Marketing is responsible for developing and executing integrated marketing strategies for Thunderbird School of Global Management at Arizona State University. This role leads digital lead generation and paid media efforts, driving high-quality leads that contribute to revenue growth for academic degree programs and executive education offerings.

Responsibilities include managing multi-channel marketing initiatives across digital and traditional platforms; overseeing campaign strategy, branding, advertising, and promotions; and ensuring consistency across all marketing touchpoints. The role also includes planning and managing the marketing budget to maximize return on investment, as well as leading the development of marketing assets across print, digital, and direct channels.

This position plays a key role in advancing Thunderbird's school-wide marketing strategy, enhancing brand visibility, and driving engagement across domestic and international audiences. The Manager collaborates with internal stakeholders and external partners to align marketing initiatives with broader institutional goals.

The ideal candidate is a strategic and hands-on marketing professional with strong creative sensibility and a proven track record of delivering results. This manager-level role requires both leadership and execution, with the ability to operate effectively in a fast-paced, global environment. This candidate is seeking an opportunity to develop and advance their career within global marketing on a diverse and innovative team.

Position Salary Range: $71,500 - $75,000; to commensurate with education and experience

Essential Duties:

• Develop and execute integrated marketing strategies that support schoolwide priorities, ensuring consistency across digital, print, and promotional channels.

• Drive lead generation and acquisition for academic and executive education programs, with a focus on quality, conversion, and revenue impact.

• Lead and optimize paid digital acquisition strategies across search, social, display, and programmatic channels, with clear ownership of performance, ROI, and pipeline contribution.

• Manage and analyze marketing data, systems, and performance metrics, leveraging insights to inform strategy, improve campaign effectiveness, and support data-driven decision-making.

• Oversee the development of marketing assets and campaigns, ensuring alignment with Thunderbird's brand standards and strategic messaging.

• Manage and continuously improve website content and landing pages, applying UX/UI and conversion rate optimization (CRO) best practices to drive engagement and lead conversion.

• Partner closely with Recruiting & Admissions, Student Success, Executive Education, and Branding & Communications to align marketing efforts with enrollment and business goals.

• Support business development initiatives, including the development of digital presentations and proposals that reflect Thunderbird's brand and value proposition.

• Manage relationships with external agencies, contractors, and marketing technology vendors, ensuring performance, accountability, and alignment with lead generation goals.

• Plan and manage paid media budgets, including forecasting, allocation, and optimization to maximize return on investment.

• Lead reporting and performance tracking for paid media and digital marketing efforts, delivering regular insights and recommendations to stakeholders.

• Represent the Branding & Communications team in internal training and engagement initiatives, promoting brand consistency and marketing best practices.

• Support audience engagement and community management across digital channels, including promotion of events, news, and strategic messaging.

• Oversee the event management system and support internal stakeholders with event promotion and registration needs.

• Ensure all marketing content and communications adhere to Thunderbird's brand positioning across channels and formats.

• Supervise staff and/or student workers as needed, fostering collaboration and effective execution across teams.

• Performs other duties as assigned.

Desired Qualifications:

• Demonstrated proficiency in core digital marketing platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid media tools, with hands-on experience managing, optimizing, and scaling campaigns.

• Strong experience with analytics and reporting platforms (e.g., Google Analytics/GA4, Looker Studio), with the ability to translate data into actionable insights and optimize performance.

• Working knowledge of CRM and marketing automation systems (e.g., Salesforce, HubSpot, Marketo), including audience segmentation, lead management, and lifecycle marketing.

• Proven success developing, executing, and optimizing multi-channel digital campaigns across search, social, display, video, retargeting, SEO/SEM, and programmatic, with a focus on lead generation and conversion.

• Strong knowledge of publication formats and editorial practices, including writing for print and digital mediums, with proficiency in AP style.

• Experience designing and optimizing landing pages and user journeys, applying UX/UI best practices to improve conversion rates.

• Strong analytical and data-driven mindset, with the ability to measure performance, evaluate ROI, and continuously refine campaigns and strategies.

• Experience with account-based marketing (ABM) strategies, including targeted campaigns, personalization, and A/B or multivariate testing across audiences.

• Demonstrated knowledge of branding, marketing strategy, and integrated communications, with familiarity across digital and traditional channels.

• Ability to manage budgets, forecast performance, and allocate resources effectively to maximize return on investment.

• Strong project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced, collaborative environment.

• Excellent written and verbal communication skills, with a proven ability to collaborate effectively with internal and external stakeholders.

• Experience in higher education and/or global marketing environments is preferred.

• Understanding of the Thunderbird brand and ability to apply its positioning consistently across marketing initiatives.

• Professional, self-directed, and detail-oriented, with a collaborative mindset and the ability to work effectively across teams.

Working Environment:

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse

• Frequently required to stand for varying lengths of time and walk moderate distances to perform work 

• Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts

• Ability to clearly communicate to perform essential functions.

• Use office equipment including a calculator, telephone, computer (monitor, keyboard and mouse), printer, fax and copier.

• Applicants may need to be available as necessary outside of normal business hours for attendance of events to promote content online as necessary.

• This position receives general review of objectives.

ASU is an enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance. We are determined to maintain our position as an employer of choice in a competitive labor market.

Flexible work options

• Alternative work schedules can include four, 10-hour workdays in a workweek; a nine-day, 80-hour schedule over two workweeks for exempt employees only; and staggered start and stop times.

• Hybrid work is an arrangement where employees spend a minimum of 60% of their regular workweek at their primary ASU work location. Dean or vice president-level approval is required. 

Department Statement:

The Thunderbird School of Global Management at Arizona State University is one of the finest global leadership and global management schools in the world with both graduate and undergraduate students. Solutions for the planet mean developing problem‐solvers from around the globe. From our world‐renowned faculty representing six continents to hundreds of outstanding students who join us every year from around the world, the Thunderbird School of Global Management welcomes and encourages quality and great value. It is one of the top global leadership and global management schools in the country, highly ranked for academics, practical research, and student outcomes.

Driving Requirement:

Driving is not required for this position.

Location:

Off-Campus: Phoenix

Funding:

No Federal Funding

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

https://www.myworkday.com/asu/d/inst/1$9925/9925$21083.htmld

To be considered, your application must include all of the following attachments:

• Cover letter

• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.