Edtech.com's Summary

Yeshiva University is hiring a Digital Marketing Manager. The role involves executing and optimizing digital marketing strategies for graduate program enrollment, managing paid media campaigns, and collaborating with teams to align marketing efforts with program goals.

Highlights

Manage and optimize paid media campaigns across platforms like Google Ads, Facebook/Instagram, LinkedIn, and Bing Ads.
Create and design marketing content, develop website content with SEO focus, and conduct A/B testing to improve campaign performance.
Use digital analytics tools such as Google Analytics, Adobe Analytics, and CRM systems to generate insights and report on campaign results.
Collaborate with marketing, recruitment, and other teams to support program launches and ensure alignment with enrollment goals and budget.
Require expertise in Adobe Creative Suite, graphic and web design, HTML, CSS, and video editing.
Experience with Hubspot, Salesforce, Domo, Tableau, Google Ads, and various social media advertising platforms is essential.
Must have a bachelor's degree and at least five years of professional experience in digital marketing.
Strong skills in data analytics, critical thinking, communication, initiative, and interpersonal collaboration are needed.
Salary range is $60,000 - $65,000 annually.
Position reports to the Director of Marketing and serves to attract and enroll quality prospective students for Yeshiva University graduate programs.

Digital Marketing Manager Full Description

Position Summary:
The graduate marketing team at Yeshiva University is charged with attracting and delivering quality prospective students to inquire and apply to YU graduate programs. Reporting to the Director of Marketing, we seek an experienced Digital Marketing Manager (DMM) to play a critical role in enrollment marketing for YU graduate programs. The DMM will execute a digital marketing strategy across all the platforms, analyze and improve results over time, and keep up with the relevant trends in the regional, national or international markets.

The Digital Marketing Manager will be responsible for assisting, maintaining, and executing data-driven marketing campaigns. The DMM will need to have expert knowledge of ad platform advertising, data management and reporting.
This position is hybrid.

Position Responsibilities:
Create new marketing content for campaigns including writing and designingMonitor campaign performance and optimize for better conversion resultsExecute paid media (search and social) campaignsSupport the management, optimization and testing of Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.A/B test new opportunities for audiences, ads, landing pages, and other assetsDevelop website content including text and graphics. Update and maintain web pages with SEO in mindUse digital analytics tools (quantitative and qualitative) to generate actionable insightsEnsure audience alignment across ads, landing pages, organic pages, and other marketing assetsReport on campaign performanceCollaborate with marketing, recruitment, and other teams to align on program goals and objectivesSupport new program launches, manage creative development and ensure alignment with enrollment goals and budget

Experience & Educational Background:
Bachelor’s degree or higherA minimum of five years of professional experienceCreative skills including graphic design, web design, writing for web and advertisingExperience with data analytics, visualization and reporting tools including CRMs, Google Analytics, Adobe Analytics, MS Excel, PowerPointHands-on experience managing and optimizing digital ad platforms including Meta, Google, and LinkedInStrong analytical and critical thinking skill-set — digging into data to find solutions to complex problemsExceptional oral and written communication skillsDemonstrated track record of taking initiative, being proactive, and remaining flexibleEvidence of strong interpersonal skillsDemonstrated ability to perform exceptionally in a fast-paced environment and consistently meet deadlinesAttention to details and ability to conduct thorough research

Skills & Competencies:
Adobe Creative SuiteGraphic design and typographyWeb design and UX, HTML, CSSHubspot, Salesforce, Domo, TablouGoogle Ads, Google Analytics, Looker StudioMeta, Linkedin, X, TikTok ad platformsVideo editingMicrosoft office

Salary Range: | $60,000 - $65,000

About Us:
Yeshiva University is dedicated to academic excellence, intellectual exploration, and the advancement of timeless values that shape and impact lives. With a rich tradition rooted in Jewish thought and heritage, YU fosters a dynamic learning environment across its undergraduate, graduate, and professional schools. Our mission is to cultivate the next generation of leaders who will contribute meaningfully to society, guided by a commitment to ethics, innovation, and service. Our community extends far beyond the classroom, encompassing thousands of students, faculty, staff, and more than 70,000 alumni and supporters worldwide, all working together to build a brighter future.As a Yeshiva University employee, you will be part of a welcoming, diverse, and intellectually engaging community that values collaboration, excellence, and professional growth. We offer a supportive and stimulating workplace with tangible employee benefits, opportunities for advancement, and a strong sense of purpose. Beyond professional development, YU is committed to ensuring a high quality of life for its employees, offering a work environment that prioritizes well-being, work-life balance, and a culture of mutual respect. Every role at YU contributes to our broader mission of education, research, and societal impact, ensuring that all members of our community—students, faculty, staff, alumni, and friends—are inspired to make a difference. We invite you to bring your talent and passion to YU and join us in shaping the future.

Equal Employment Opportunity:
Yeshiva University is an equal opportunity employer committed to providing employment opportunities to all employees and candidates without regard to race, color, age, sex, national origin, disability status, or any other characteristic protected by federal, state or local laws.

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Digital Marketing Manager

Edtech.com's Summary

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