Edtech.com's Summary

Relias is hiring a Digital Marketing Manager who will plan, execute, and optimize SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to enhance brand visibility, lead generation, and revenue growth. The role involves leveraging analytics, collaborating with cross-functional teams, integrating AI tools, and adapting to evolving digital marketing trends to drive effective marketing campaigns.

Highlights

Develop and implement digital marketing strategies aligned with business objectives.
Collaborate with content, design, sales, and analytics teams for integrated campaigns.
Use analytics platforms like GA4, Looker Studio, and PowerBI to measure performance and ROI.
Apply SEO, AEO, and GEO techniques including on-page/off-page optimization and technical SEO.
Integrate artificial intelligence tools and automation in marketing processes.
Conduct keyword research, competitor analysis, and SEO audits with actionable reporting.
Maintain updated knowledge of search algorithm changes and organic search practices.
Bachelor’s degree and 5+ years of digital marketing experience with SEO/AEO/GEO focus required.
Preferred qualifications include Google Analytics certification, experience with CMS, HTML/CSS, and structured data/schema.
Experience in healthcare or education industry is a plus.

Digital Marketing Manager - SEO Full Description

Company Description

Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

Job Description

The Digital Marketing Manager is responsible for planning, executing, and optimizing SEO / AEO / GEO strategies that drive brand visibility, lead generation, and revenue growth. This role requires strong analytical skills, cross-functional collaboration, and the ability to adapt strategies to evolving platforms and technologies. This role has a primary focus on SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), while contributing to the broader marketing mission and integrated campaigns of the Marketing team.

WHAT YOU’LL DO:

Develop and implement digital marketing strategies that align with overall business objectives.
Collaborate with cross-functional teams (content, design, sales, analytics) to ensure consistent messaging and integrated campaigns.
Leverage analytics platforms (e.g., GA4, Looker Studio, PowerBI) to monitor performance, measure ROI, and provide actionable insights.
Stay current with emerging digital marketing channels, tools, and industry trends.
Integrate AI tools and automation responsibly to enhance marketing efficiency and outcomes.
Contribute to testing, optimization, and continuous improvement across digital channels.
Apply deep understanding of target markets to tailor strategies that drive engagement and conversion.
Conduct advanced keyword research and competitor analysis.
Manage on-page and off-page optimization, including metadata, content, internal linking, and backlink strategy.
Oversee technical SEO, including site speed, schema markup, crawlability, indexation, and mobile-first optimization.
Perform regular SEO audits, reporting, and data-driven analysis, and translate findings into prioritized recommendations.
Partner with content strategy and subject matter experts to align content with SEO goals, search intent, and audience needs.
Stay current on search algorithm updates and evolving organic-search practices, and adapt strategies accordingly.
Develop and maintain AEO and GEO strategies that improve Relias visibility in AI-generated answers, conversational search experiences, and large language model-driven discovery.
Execute tactical AEO and GEO initiatives, including answer-focused content structures, structured data and schema, entity and topic authority, source credibility, internal linking, and content optimization for citation and retrieval by AI platforms.
Monitor and report on brand and content visibility across traditional search and emerging AI search platforms, using findings to continuously refine SEO, AEO, and GEO tactics.

Qualifications

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

Bachelor’s degree
5+ years of experience in digital marketing with demonstrated expertise in SEO/AEO/GEO and organic search strategy.
The ability to effectively implement, integrate, and optimize artificial intelligence technologies within business processes.
The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.
The ability to craft and implement comprehensive marketing plans that align with and drive the overall business objectives.
Utilization of a wide range of relevant marketing enablement tools.

IT WOULD BE NICE IF YOU HAD:

SEO/AEO/GEO: Google Analytics certification; experience with CMS platforms, HTML/CSS, technical SEO, structured data/schema, and tools used to evaluate organic and AI-search visibility.
Experience in Healthcare or Education industries.

Additional Information

Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions.

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.

All your information will be kept confidential according to EEO guidelines.

Original Job Description

Company Description

Job Description

WHAT YOU’LL DO:

Develop and implement digital marketing strategies that align with overall business objectives.
Collaborate with cross-functional teams (content, design, sales, analytics) to ensure consistent messaging and integrated campaigns.
Leverage analytics platforms (e.g., GA4, Looker Studio, PowerBI) to monitor performance, measure ROI, and provide actionable insights.
Stay current with emerging digital marketing channels, tools, and industry trends.
Integrate AI tools and automation responsibly to enhance marketing efficiency and outcomes.
Contribute to testing, optimization, and continuous improvement across digital channels.
Apply deep understanding of target markets to tailor strategies that drive engagement and conversion.
Conduct advanced keyword research and competitor analysis.
Manage on-page and off-page optimization, including metadata, content, internal linking, and backlink strategy.
Oversee technical SEO, including site speed, schema markup, crawlability, indexation, and mobile-first optimization.
Perform regular SEO audits, reporting, and data-driven analysis, and translate findings into prioritized recommendations.
Partner with content strategy and subject matter experts to align content with SEO goals, search intent, and audience needs.
Stay current on search algorithm updates and evolving organic-search practices, and adapt strategies accordingly.
Develop and maintain AEO and GEO strategies that improve Relias visibility in AI-generated answers, conversational search experiences, and large language model-driven discovery.
Execute tactical AEO and GEO initiatives, including answer-focused content structures, structured data and schema, entity and topic authority, source credibility, internal linking, and content optimization for citation and retrieval by AI platforms.
Monitor and report on brand and content visibility across traditional search and emerging AI search platforms, using findings to continuously refine SEO, AEO, and GEO tactics.

Qualifications

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

Bachelor’s degree
5+ years of experience in digital marketing with demonstrated expertise in SEO/AEO/GEO and organic search strategy.
The ability to effectively implement, integrate, and optimize artificial intelligence technologies within business processes.
The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.
The ability to craft and implement comprehensive marketing plans that align with and drive the overall business objectives.
Utilization of a wide range of relevant marketing enablement tools.

IT WOULD BE NICE IF YOU HAD:

SEO/AEO/GEO: Google Analytics certification; experience with CMS platforms, HTML/CSS, technical SEO, structured data/schema, and tools used to evaluate organic and AI-search visibility.
Experience in Healthcare or Education industries.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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