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University of North Carolina - Charlotte
Digital Marketing Specialist
CRM
WCAG
Hotjar
Edtech.com's Summary
UNC Charlotte is hiring a Digital Marketing Specialist to develop and execute data-driven digital marketing strategies that promote the Graduate School’s programs and initiatives. The specialist manages website content and optimization, designs targeted email campaigns, implements SEO and GEO strategies, runs paid advertising campaigns, analyzes performance metrics, and oversees content distribution and technical marketing platforms integration.
Highlights
- Manage and optimize the Graduate School website focusing on UX, WCAG accessibility, and CRO aligned with UNC Charlotte guidelines.
- Design and execute targeted email marketing campaigns and optimize automation workflows for enrollment funnel progression.
- Develop and implement traditional SEO and modern GEO strategies to enhance organic and AI-driven search visibility.
- Plan, launch, and manage paid digital campaigns via Google Ads, LinkedIn, and Meta to drive inquiries and applications.
- Analyze and report on website traffic and campaign performance using Google Analytics and Hotjar.
- Create and distribute digital-first content tailored to specific channels, leveraging AI productivity tools.
- Utilize and manage technical marketing platforms ensuring seamless integration between website, CRM, and advertising tools.
- Must have a bachelor’s degree; marketing or communications experience preferred.
- Proficiency required in CMS platforms, Google Analytics, SEO tools, PPC ad managers; higher education CRM experience preferred.
- Temporary full-time position with a pay rate of $22.00 per hour, working 40 hours per week.
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