Digital Marketing Specialist

🇺🇸 Chapel Hill, NC 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ April 13th, 2026

Edtech.com's Summary

UNC-Chapel Hill is hiring a Digital Marketing Specialist. The role involves developing and implementing paid social media campaigns, coordinating paid media buys, tracking metrics across digital platforms, providing strategic recommendations, and measuring the impact of communications targeted at the University's audiences under the guidance of the director of marketing strategy.

Highlights

Develop and execute paid social media campaigns on platforms including Meta, LinkedIn, and X.
Coordinate paid media buys and track pacing and digital metrics.
Utilize tools such as Google Analytics, Facebook Insights, Business Suite, X, and Instagram Analytics for reporting.
Provide strategic recommendations based on best practices and campaign performance.
Help measure the impact of communications efforts targeting UNC-Chapel Hill audiences.
Bachelor’s degree in a related discipline or equivalent combination of experience required.
Knowledge of SEO and AP Style is required.
Preferred three years of relevant experience and ability to develop benchmarking and reporting systems.
Position is full-time permanent staff within University Communications and Marketing.
Works in collaboration with various communications units including Web Planning, Social Media, Marketing, and Creative Services.