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edtech.com
Missouri State University logo

Missouri State University

Digital Marketing Strategist, West Plains

🇺🇸 West Plains, MO

🕑 Full-Time

💰 $44K

💻 Marketing

🗓️ August 15th, 2025

Edtech.com's Summary

Missouri State University is hiring a Digital Marketing Strategist to collaborate with the Digital Marketing Coordinator in planning, executing, and measuring digital marketing campaigns aimed at driving student enrollment and enhancing the University's strategic goals and reputation. The role includes purchasing and managing social media and Google ads, writing and editing marketing content, optimizing ad performance using analytics, and providing backup social media support.

Highlights
  • Plans, executes, and measures university digital marketing campaigns.
  • Purchases and places social media, Google search, and display ads.
  • Writes and edits recruitment communication content including ads, emails, and website copy.
  • Uses analytics to optimize campaign performance and ROI.
  • Integrates social media campaigns with admissions and email initiatives.
  • Provides backup social media coverage and emergency digital communications.
  • Trains and coaches other university communicators.
  • Requires proficiency in Google Ads, social media advertising, and Google Analytics (preferred).
  • Holds a bachelor's degree in marketing, advertising, public relations, or closely related field and at least one year of professional marketing experience.
  • Salary is $43,888 annually; position is full-time and exempt.

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