Edtech.com's Summary

Tri-County Technical College is hiring a Digital Marketing & Web Experience Specialist to manage the college's digital presence, including website administration, content optimization, and user experience enhancements. The specialist will implement web and digital strategies to meet institutional goals, assist with SEO initiatives, support website users, and contribute to graphic design projects.

Highlights

Manage and maintain public and internal college websites, ensuring usability and functionality.
Create and optimize responsive, mobile-friendly website content supporting marketing initiatives.
Implement SEO and Answer Engine Optimization (AEO) best practices to improve digital discoverability.
Use CMS platforms with mastery in WordPress; knowledge of HTML, CSS, and web structure required.
Apply accessibility standards including WCAG guidelines and ADA compliance.
Analyze website performance using tools like Google Analytics 4 and Google Search Console to guide improvements.
Design and produce print and digital marketing materials using Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
Requires associate degree in art and graphic program experience; bachelor’s degree and three years related experience preferred.
Salary range: $46,206 to $78,540 annually; hiring range $48,300 to $59,000.
Collaborate with diverse campus stakeholders to enhance website content and user experience.

Digital Marketing & Web Experience Specialist Full Description

Tri-County Technical College (TCTC) Careers

Digital Marketing & Web Experience Specialist

Salary

$46,206.00 - $78,540.00 Annually

Location

Pendleton

Job Type

Exempt FT Staff

Job Number

202400404

Department

MCE - Marketing

Opening Date

09/25/2026

Agency

Tri-County Technical College

Class Code

BG10

Position Number

091546

Pay Band

GEN08

Normal Work Schedule

Monday - Thursday 8:00 AM - 5:00 PM; Friday 8:00 AM - 2:00 PM

Hiring Range Min

$48,300.00

Hiring Range Max

$59,000.00

Agency Specific Application Procedures

Finalists are subject to a criminal background and reference screening process. Applicants should submit a resume and cover letter with their online application.

Job Responsibilities

Are you passionate about education and eager to make a difference in the lives of students? Tri County Technical College is looking for dedicated professionals to join our dynamic team! As a leader in higher education, we pride ourselves on fostering a collaborative, supportive environment where both employees and students thrive. Work alongside a diverse group of staff, faculty, and administrators who are dedicated to student success. Be a part of a forward-thinking institution that values creativity, inclusivity, and excellence. If you are ready to contribute to the success of our great institution and grow your career apply today! We welcome applicants from all backgrounds and experiences who are committed to excellence in education.

The Web & Digital Experience Specialist supports the College's digital presence through website management, content optimization, user experience enhancements, and search visibility initiatives. Working under the leadership of the Marketing Director, this position implements web and digital strategies that support institutional goals and enhance the effectiveness of the College's online communications. The position also serves as a technical resource for web content management, digital user experience, website analytics, and emerging digital technologies. Secondary to the web and digital role, the position will also do traditional graphic design work. This position does not supervise people.

Website Administration & Digital Experience

Manage and maintain institutional public (tctc.edu) and internal websites (myTCTC).
Create, update, and optimize responsive, mobile-friendly website content in support of marketing initiatives.
Implement website enhancements that improve usability, accessibility, functionality, and user experience.
Coordinate content updates and website improvements through collaboration with Marketing Account Coordinators and campus stakeholders.
Assist with maintaining site architecture, navigation structures, and content organization to support user needs and institutional priorities.
Monitor website functionality and conduct quality assurance reviews to ensure accurate and effective content delivery.
Apply established web standards, accessibility guidelines, and content best practices across digital properties.
Provide technical support and guidance related to website functionality, content management systems, and digital communications tools.

Search Optimization & Digital Discoverability

Implement SEO and AEO best practices across websites and digital content to improve online discoverability.
Review search and website performance data to identify opportunities for content and technical improvements.
Stay informed regarding evolving web technologies, search algorithms, AI-driven search tools, and digital communications best practices.
Provide recommendations regarding opportunities to improve website performance and digital discoverability.

Digital Content Support & Collaboration

Assist website contributors by providing guidance and resources related to web content best practices, accessibility standards, SEO, AEO, and digital usability.
Develop and maintain documentation, reference materials, and support resources for website contributors.
Collaborate with campus partners to improve content quality, consistency, and effectiveness across digital channels.
Design and produce high-quality print and digital marketing materials that support the College brand and various initiatives.

Minimum and Additional Requirements

An associate degree in art and experience in graphics programs.

Candidates must submit a resume and cover letter with application.

This position is fully onsite and requires employees to work at our office location during regular business hours.

Preferred Qualifications

Education

Bachelor's degree in Marketing, Communications, Digital Media, Information Technology, Web Development, Public Relations, Journalism, or a closely related field.

Experience

Three (3) years of recent professional experience in website administration, web content management, digital communications, marketing, user experience, or a related field.
Experience maintaining content within a Content Management System (CMS). Working knowledge of HTML, CSS, and web page structure.
Mastery-level experience with WordPress.
Experience creating and updating responsive web content.
Knowledge of and experience applying accessibility standards, including WCAG guidelines and ADA compliance requirements.
Experience with both public-facing and intranet websites.
Experience implementing Search Engine Optimization, Answer Engine Optimization, and content discoverability strategies.
Ability to interpret website analytics and performance data to inform recommendations using Google Analytics 4, Google Search Console, or similar analytics and webmaster tools.
Experience conducting website quality assurance testing, usability reviews, and accessibility audits.
Experience developing user documentation, training materials, or support resources for website contributors.
Experience with Adobe Creative Cloud applications, including InDesign, Illustrator, and Photoshop, and the ability to serve as a backup resource for the development and production of print and digital marketing materials while adhering to institutional branding standards.
Ability to work collaboratively with stakeholders from diverse departments while managing multiple priorities.

Additional Comments

Tri-County Technical College offers a comprehensive benefits package for FTE positions that includes, but is not limited, to the following:

Health, dental, vision, long term disability, and life insurance for employee, spouse, and children
Life Insurance: Basic life insurance and optional supplements life insurance for employee, spouse, and children.
15 days annual (vacation) leave per year
15 days sick leave per year
13 paid holidays
Paid Parental leave
State Retirement Plan and Deferred Compensation Programs: 401k with employer contributions.
Professional Development Opportunities: Team bonding activities/events and professional training programs.
Employee Assistance Program (EAP): Counseling and support services.
Work-Life Balance: Flexible work schedules, 37.5 work weeks and abbreviated Fridays.

Tri-County Technical College is committed to providing equal employment opportunities to all applicants and does not discriminate based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information.

Employer

Tri-County Technical College (SC)

Address

7900 Hwy. 76

Pendleton, South Carolina, 29670

Website

https://www.tctc.edu

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