Digital Production Specialist, University Advancement

🇺🇸 Buffalo, New York 🕑 Full-Time 💰 $52K - $55K 💻 Communications 🗓️ July 29th, 2026

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Edtech.com's Summary

University at Buffalo is hiring a Digital Production Specialist for University Advancement. The position involves executing and optimizing email marketing and digital communications campaigns that connect alumni and donors to the university's mission, as well as analyzing campaign performance to improve outreach strategies. The role also includes supporting schools and units with email communications and digital presence upkeep.

Highlights

Build and deploy effective Marketing Cloud email campaigns using journeys, dynamic content, and templates.
Analyze campaign performance, develop stakeholder reports, and apply A/B testing and predictive scoring to improve outreach.
Collaborate with Advancement Communications, Application Support, and data teams to ensure coordinated campaigns.
Serve as backup for website and social media updates to support a cohesive digital presence.
Required skills include experience with Marketing Cloud or similar email marketing platforms, CMS management, and social media posting.
Minimum qualifications: Bachelor’s degree or equivalent in communications, marketing, or related fields, plus at least 1 year of email campaign development and analysis experience.
Salary range: $52,000 to $55,000 per year.
Position type: Full-time, term appointment under UUP Professional bargaining unit.
Department: University Advancement, focused on student success, research, and philanthropic impact.
Required submission of cover letter and resume; three references required.