Digital Production Specialist, University Advancement

🇺🇸 Buffalo, NY 🕑 Full-Time 💰 $52K - $55K 💻 Communications 🗓️ July 25th, 2026

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Edtech.com's Summary

University at Buffalo is hiring a Digital Production Specialist within the Division of University Advancement. The role involves executing and optimizing email marketing campaigns using Marketing Cloud, analyzing campaign data to improve engagement, and supporting digital communications across the division, including website and social media updates.

Highlights

Build and deploy effective Marketing Cloud email campaigns using journeys, dynamic content, and templates.
Analyze campaign performance and develop reports for stakeholders using A/B testing and predictive scoring.
Collaborate with multiple teams including Advancement Communications and data teams to coordinate campaigns.
Serve as backup for website content management and social media updates to maintain a dynamic digital presence.
Required skills include experience with email marketing platforms (preferably Marketing Cloud), CMS systems, and social media posting.
Minimum qualifications include a bachelor's degree or equivalent experience, preferably in communications, marketing, or related fields, plus at least 1 year of relevant experience.
Salary range is $52,000 to $55,000 for a full-time term position classified as Community Relations Associate (SL2 grade).
Role supports engagement of alumni and donors to advance student success, research, and philanthropic initiatives.
Position reports to University Advancement and requires collaboration across university departments.
University at Buffalo is an affirmative action/equal opportunity employer welcoming candidates including veterans and individuals with disabilities.