University of South Carolina
Dir of Comm, Mktg & Alum Rel
🇺🇸 Salkehatchie, SC
🕑 Full-Time
💰 $54K
💻 Marketing
🗓️ November 24th, 2025
Edtech.com's Summary
University of South Carolina is hiring a Director of Communications, Marketing and Alumni Relations. This role drives strategic initiatives to boost visibility, maintain brand consistency, and foster alumni and stakeholder engagement by developing marketing and communication plans, managing digital and print media, and executing alumni programs supporting institutional goals.
Highlights
- Develop and implement strategic marketing and communication plans aligned with organizational goals.
- Serve as webmaster, maintaining website accuracy and appearance according to USC standards.
- Oversee digital and print collateral production including newsletters, brochures, social media, and press releases.
- Manage alumni relations by designing engagement programs, maintaining databases, and planning events.
- Collaborate with faculty, staff, and external partners to promote events and initiatives.
- Manage budgets for marketing, communications, and alumni activities.
- Supervise student workers and support staff as needed.
- Provide reports on marketing outcomes and alumni engagement to leadership.
- Requires a bachelor’s degree and at least 4 years of related experience; preferred 5+ years or equivalent combination of training and certification.
- Starting salary approximately $54,165 with salary commensurate with qualifications.
Dir of Comm, Mktg & Alum Rel Full Description
Dir of Comm, Mktg & Alum Rel
Please see Special Instructions for more details.
Please provide phone numbers and email addresses for all references.
Posting Details
Posting Summary
Logo
Posting Number | STA00931PO25
Job Family | Communications and Marketing
Job Function | General Communications
USC Market Title | Communications Manager
Link to USC Market Title | https://uscjobs.sc.edu/titles/138283
Job Level | P4 - Professional
Business Title (Internal Title) | Dir of Comm, Mktg & Alum Rel
Campus | Salkehatchie
Work County | Colleton
College/Division | USC Salkehatchie College/Division Level
Department | USC Salkehatchie Palmetto College
State Pay Band | 6
Approved Starting Salary | $54,165
Advertised Salary Range | Salary commensurate with qualifications
Location of Vacancy |
Part/Full Time | Full Time
Hours per Week | 37.5
Work Schedule | Monday through Friday; 8:30 a.m. to 5:00 p.m.; This is an in-office position without options for telecommuting
Basis | 12 months
Job Search Category | Communication Services
Posting Number | STA00931PO25
Job Family | Communications and Marketing
Job Function | General Communications
USC Market Title | Communications Manager
Link to USC Market Title | https://uscjobs.sc.edu/titles/138283
Job Level | P4 - Professional
Business Title (Internal Title) | Dir of Comm, Mktg & Alum Rel
Campus | Salkehatchie
Work County | Colleton
College/Division | USC Salkehatchie College/Division Level
Department | USC Salkehatchie Palmetto College
State Pay Band | 6
Approved Starting Salary | $54,165
Advertised Salary Range | Salary commensurate with qualifications
Location of Vacancy |
Part/Full Time | Full Time
Hours per Week | 37.5
Work Schedule | Monday through Friday; 8:30 a.m. to 5:00 p.m.; This is an in-office position without options for telecommuting
Basis | 12 months
Job Search Category | Communication Services
About USC
About University of South Carolina | From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement | The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Veterans' Preference Statement | The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary | The Director of Communications, Marketing and Alumni Relations leads strategic efforts to enhance the organization’s visibility, strengthen its brand, and build meaningful relationships with alumni and external stakeholders. This position develops and implements comprehensive marketing and communications plans, oversees digital and print media, and manages alumni engagement initiatives to support institutional priorities.
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials | N/A
Preferred Qualifications | Required Bachelor’s degree and 5 or more years of experience, which may be substituted by an equivalent combination of certification, training, education and/or experience.
Knowledge/Skills/Abilities | Required demonstrated knowledge of computer applications, editorial skills, marketing experience, creating fund raising materials and report writing. Ability to work professionally with a variety of personalities at all levels of the campus structure.
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials | N/A
Preferred Qualifications | Required Bachelor’s degree and 5 or more years of experience, which may be substituted by an equivalent combination of certification, training, education and/or experience.
Knowledge/Skills/Abilities | Required demonstrated knowledge of computer applications, editorial skills, marketing experience, creating fund raising materials and report writing. Ability to work professionally with a variety of personalities at all levels of the campus structure.
Job Duties
Job Duty | Communications & Marketing Develop and execute strategic marketing and communication plans that align with organizational goals. Serves as webmaster for the campus (including athletics). Maintains accuracy, appearance, and content of websites in accordance with USC standards. Oversee the creation and distribution of digital and print collateral for the Salkehatchie campus and athletics, including newsletters, brochures, social media content, press releases, website updates, and campus signage. Manage brand identity to ensure consistency across all platforms and departments. Collaborate with leadership, faculty/staff, and partners to promote events, programs, and initiatives. Serve as the primary media contact; cultivate relationships with local and regional media outlets.
Essential Function | Yes
Percentage of Time | 60Job Duty | Alumni Relations Design and implement programs to engage alumni and strengthen lifelong relationships with the organization. Maintain and grow the alumni database; develop targeted communications and outreach strategies. Plan and execute alumni events. Collaborate with the dean’s office to encourage alumni participation in giving and volunteer activities. Highlight alumni achievements through newsletters, social media, and promotional materials.
Essential Function | Yes
Percentage of Time | 30Job Duty | Administrative & Strategic Support Manage budgets related to marketing, communications, and alumni initiatives. Supervise student workers, interns, or support staff as needed. Provide regular reports on engagement, marketing outcomes, and media coverage to leadership. Stay current on trends and best practices in communications, marketing, and alumni relations. Collaborate with appropriate staff to plan, organize, and generate participation in community engagement events (i.e. parades, festivals, etc.) Other duties as assigned.
Essential Function | Yes
Percentage of Time | 10
Essential Function | Yes
Percentage of Time | 60Job Duty | Alumni Relations Design and implement programs to engage alumni and strengthen lifelong relationships with the organization. Maintain and grow the alumni database; develop targeted communications and outreach strategies. Plan and execute alumni events. Collaborate with the dean’s office to encourage alumni participation in giving and volunteer activities. Highlight alumni achievements through newsletters, social media, and promotional materials.
Essential Function | Yes
Percentage of Time | 30Job Duty | Administrative & Strategic Support Manage budgets related to marketing, communications, and alumni initiatives. Supervise student workers, interns, or support staff as needed. Provide regular reports on engagement, marketing outcomes, and media coverage to leadership. Stay current on trends and best practices in communications, marketing, and alumni relations. Collaborate with appropriate staff to plan, organize, and generate participation in community engagement events (i.e. parades, festivals, etc.) Other duties as assigned.
Essential Function | Yes
Percentage of Time | 10
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive | No
Hazardous weather category | Non-Essential
Hazardous weather category | Non-Essential
Posting Detail Information
Number of Vacancies | 1
Desired Start Date | 01/02/2026
Job Open Date | 11/21/2025
Job Close Date |
Open Until Filled | Yes
Special Instructions to Applicant | Please provide phone numbers and email addresses for all references.
Quicklink for Posting | https://uscjobs.sc.edu/postings/198447
EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Desired Start Date | 01/02/2026
Job Open Date | 11/21/2025
Job Close Date |
Open Until Filled | Yes
Special Instructions to Applicant | Please provide phone numbers and email addresses for all references.
Quicklink for Posting | https://uscjobs.sc.edu/postings/198447
EEO Statement | The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Cover Letter
- Resume
Optional Documents
- Letter of Recommendation 1
- Letter of Recommendation 2
- Letter of Recommendation 3
- Media File
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