Director, AP Course and Program Communications
College Board – AP and Instruction
About the Team
The AP Access and Implementation team’s goal is to extend the growth and reach of the AP Program to serve the middle third of high school students by growing participation, serving more underrepresented students, and supporting teachers and schools to help students succeed. The Course and Program Innovation team within this department is dedicated to bringing innovative approaches to AP teaching and learning scale that are inspired by and build on the needs, experiences, and insights of our educator and student communities.
We work closely with our colleagues across AP and Instruction and in Communications and Marketing to ensure that we are aligned in all efforts to promote the work of AP Courses and Programs to a wide range of audiences including students, parents, educators, policymakers, the media, member organizations and staff.
About the Opportunity
As the Director, AP Course and Program Communications you will play a key role on the AP Course and Innovation team, ensuring the end-to-end communications and marketing for the AP Program is in alignment with the broader College Board plan. In close collaboration with leaders in College Board’s Advanced Placement and Marketing and Communications, you will provide strategic direction for how the College Board positions the AP program regarding new courses and new course pilots as well as course updates. You will learn and understand AP courses and programs and be able to maintain streamlined records of all efforts in a way that maintains alignment across courses and programs. You are detail oriented and have the ability to collaborate with a large number of colleagues to ensure the best possible communications and marketing strategies are deployed to our educators. This role provides educators with information about AP opportunities and existing courses in a clear, streamlined way.
In this role, you will:
Lead strategic communications for the AP Access and Implementation team (70%)
- Provide comprehensive strategic communications planning, support, and guidance across the AP division.
- Maintain records of all agreed upon roadmaps for work to maintain aligned approach across teams.
- Using draft content from subject matter experts and historical communications, write polished content in AP brand voice/tone for emails, web pages, and promotional materials
- Support the creation of content and response for pilots, new courses and course refreshes to ensure consistent program communications, with a special focus on teachers and schools.
- Address concerns and facilitate solutions for any pilot communication issues.
- Maintain accurate and up-to-date communications records, including FAQs, recruitment emails, etc.
- Be an expert in AP Communications to inform all new and updated communications.
Serve as the AP Program’s primary point of contact for the overall Marketing and Communications project manager for the Communications and Marketing team (30%)
- Develop and adhere to strategic communications planning meetings with key stakeholders from Marketing, Communications and AP.
- Serve as Communications lead for all things AP, including cross-functional projects related to AP program announcements, course development, and policy changes.
- Serve as the liaison between the AP program, media relations, communications and marketing teams, consulting on crisis mitigation issues, reputation management, and broad strategic engagement with students and educators as needed.
- Establish effective communication channels with stakeholders, clients, and internal teams.
- Identify and implement lessons learned from previous communications and marketing campaigns to refine future project approaches
- Excellent written communication skills
- At least 5+ years’ full-time experience in strategic communication and marketing
- Strong organization and prioritization skills and the proven ability to move forward multiple projects in concert, both independently and as a member of the team
- Ability to track communications, etc. across multiple tracts in a way that allows for easy reference and reportability
- Strong customer service skills and the ability to work with multiple stakeholders
- A bachelor's degree
- Excellent Word skills, MS Project skills
- A passion for supporting educational and career opportunities for millions of students
- Willingness and ability to travel at least 15%-30%
- Authorization to work in the Unites States of America
About Our Benefits and Compensation
College Board offers a competitive benefits and compensation program that attracts top talent looking to make a difference in education. As a self-sustaining non-profit, we believe in compensating employees equitably in relation to each other, their qualifications, their impact, and the relevant market.
The hiring range for a new employee in this position is $80,000 to $130,000. College Board differentiates salaries by location so where you live will narrow the portion of this range in which you can expect a salary.
Your salary will be carefully determined based on your location, relevant experience, the external labor market, and the pay of College Board employees in similar roles. College Board strives to provide our best offer up front based on this criteria.
Your salary is only one part of all that College Board offers, including but not limited to:
- A comprehensive package designed to support the well-being of employees and their families and promote education. Our robust benefits package includes health, dental, and vision insurance, generous paid time off, paid parental leave, fertility benefits, pet insurance, tuition assistance, retirement benefits, and more
- Recognition of exceptional performance through annual bonuses, salary growth over time through market increases, and opportunities for merit raises and promotions based on increased scope of responsibility
- A job that matters, a team that cares, and a place to learn, innovate and thrive
You can expect to have transparent conversations about benefits and compensation with our recruiters throughout your application process.
About Our Culture
Our community matters, and we strive to practice and improve our culture daily. Here are some headlines:
- We are motivated to positively impact the educational and career trajectories of millions of students a year.
- We prioritize building a diverse and inclusive team where every employee can thrive, and every voice is heard.
- We welcome staff to join any or all six of our affinity groups: ARISE (Alliance for Asian Retention, Inclusion, Success, and Engagement; DIASPORA (Alliance for Pan-African Success and Achievement); Pride (alliance for LGBTQ+ staff and allies); Resilience (alliance for Native staff and advocates); SALSA (Staff Alliance for Latinx Success and Achievement); and WIN (Women’s Impact Network).
- We value learning and growth; we offer formal and informal ways to lead through your superpowers, sharpen your strengths, and meet your development goals.
- We know that our impact is strongest together. Our College Board Cares program offers all staff up to $1,000 annual match against partner non-profit organizations.
- We offer a transparent approach to promotions and merit raises, annual performance-based bonuses, and how to grow your career here over time.