Director, Communications and Marketing, SEAS

Edtech.com's Summary

George Washington University is hiring a Director of Communications and Marketing for the School of Engineering and Applied Science (SEAS). This role develops and executes strategic communications and marketing plans to advance SEAS's priorities and reputation, manages a communications team, and collaborates with university leadership to engage students, faculty, alumni, and donors while overseeing web, social media, and marketing campaigns.

Highlights

Lead and supervise communications staff, including hiring, coaching, and performance management.

Develop and manage comprehensive communications and marketing strategies for SEAS.

Manage strategic communication channels, website development, media relations, crisis communications, and event communications.

Collaborate closely with SEAS leadership, GW Communications and Marketing, and external partners.

Provide support to academic chairs, enrollment, admissions, research, and alumni relations teams.

Oversee print and digital publications, multimedia programming, digital newsletters, and marketing materials.

Required qualifications: Bachelor’s degree plus 8 years or Master’s degree plus 6 years relevant professional experience.

Preferred experience includes journalism, strategic communications, social media strategy, marketing, academic setting familiarity, and team leadership.

Strong knowledge of digital media, website management, and digital marketing techniques preferred.

Compensation range: $120,862.67 - $169,137.25 annually.

Director, Communications and Marketing, SEAS Full Description

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Please see Special Instructions for more details.

Employer will not sponsor for employment Visa status

Posting Details

I. JOB OVERVIEW

Job Description Summary:	The Office of Communications and Marketing is comprised of a high-performing team responsible for advancing the university’s reputation and telling GW’s story through a diverse array of university channels, including digital and web properties and publications, multimedia and web properties, creative services, publications, media relations and paid marketing efforts across the university. This office drives the strategy and tactics for highlighting and raising the visibility of the university’s experts, initiatives, and accomplishments. The Director, Communications and Marketing for the School of Engineering and Applied Science (SEAS) position will develop and execute a comprehensive communications and marketing strategy to advance the school’s strategic priorities and elevate its reputation and visibility through engagement with key stakeholders. This position will report directly to GW’s Vice President of Communications and Marketing and work closely with the SEAS Interim Dean. This is a management position at the university that, in addition to leading a work unit, leads and supervises staff directly, makes hiring decisions, provides coaching, training, and mentoring, manages performance, and determines future staffing needs. This position will be responsible for designing and executing a comprehensive, strategic communications and marketing plan that advances the priorities and goals of the school and serves to engage current and prospective students, faculty, staff, peer institutions, alumni, and prospective donors. This position is a strategic partner to the Interim Dean and collaborates with members of the school’s senior leadership team to elevate their reputation and rankings, build brand awareness, recruit, and retain a highly qualified and diverse student body, and strengthen affinity to the school among alumni and prospective donors. This position will help shape and iterate SEAS messaging across all school platforms, communications channels, and marketing products, emphasising SEAS’s competitive advantages and differentiated value proposition while ensuring the brand is consistently conveyed to stakeholders. The position will work closely with GW Communications and Marketing (research communications, media relations, university news, creative services, etc.) to promote SEAS internally and externally. This position will also provide communications and marketing guidance and support to SEAS academic chairs and directors, as well as the enrollment, admissions, research and development, and alumni relations teams. This position will maintain strategic oversight of the SEAS web and social media presence as well as the development of ad campaigns, print and digital marketing materials, multimedia programming, and digital newsletters. This position will also work with the SEAS Interim Dean on critical internal communications as well as speeches, talking points, and video content to engage and inform key stakeholders. Key Responsibilities: Management of Strategic Communication Channels. Website Development and Management. Collaboration and Coordination with External Partners and Key Stakeholders. Reporting and Analysis. Media Relations and Crisis Communications. Supporting Internal Communications. Support the Interim Dean. Events Communications Leadership and Support. Print and digital publication production. Admissions Communications and Marketing Strategy. Alumni and Development Communications and Marketing Partnerships. Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Minimum Qualifications:	Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 8 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 6 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:
Preferred Qualifications:	Excellent written and verbal communication skills. Prior experience as a journalist and/or command over a wide range of specialty areas—strategic communications, social media strategy, marketing, multimedia, programming, leadership communications, and public relations—strongly preferred. Experience leading a communications team is desired. Experience working in an academic setting is also preferred, as well as experience leading and/or working on a multi-functional communications and marketing team. Strong understanding of digital media and website management. Expertise in state-of-the-art digital marketing techniques is a plus. Ability to work collaboratively in a fast-paced and dynamic environment. Experience implementing and developing new systems and/or programs and executing strategies is preferred. Experience working with and managing vendors, as well as their work, is desired. Experience developing and coordinating customized multi-channel campaigns for individual programs is a plus. Experience working within a higher education environment and leading matrix staff located in multiple sites is preferred. Detail-oriented with strong organizational skills, self-motivated, and a demonstrated ability to manage multiple priorities and work under pressure to meet deadlines. Ability to work effectively under pressure, ambiguity, and conflicting goals. Ability to interact effectively with a diverse population at all levels, facilitate decision-making and conflict resolution, maintain a positive and constructive demeanor, treating all staff, students, faculty, and vendors with professionalism, courtesy, and respect. Initiative-taker, results-oriented leader.
Hiring Range	$120,862.67 - $169,137.25
GW Staff Approach to Pay	How is pay for new employees determined at GW?

Healthcare Benefits

GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs.

II. JOB DETAILS

Campus Location:	Foggy Bottom, Washington, D.C.
College/School/Department:	External Relations
Family	Comm, Mktg & Media
Sub-Family	Communications and Public Relations
Stream	Management
Level	Level 3
Full-Time/Part-Time:	Full-Time
Hours Per Week:	40
Work Schedule:	Monday - Friday 8:30 a.m. - 5:30 p.m.
Will this job require the employee to work on site?	Yes
Employee Onsite Status	Hybrid
Telework:	Yes
Required Background Check:	Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
Special Instructions to Applicants:	Employer will not sponsor for employment Visa status
Internal Applicants Only?	No
Posting Number:	S013938
Job Open Date:	12/05/2025
Job Close Date:
If temporary, grant funded, Sponsored Project funded or limited term appointment, position funded until:
Background Screening	Successful Completion of a Background Screening will be required as a condition of hire.
EEO Statement:	The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* Are you currently employed with The George Washington University?
- No
- Yes
* For current GW employees, have you completed your Introductory Employment Period (IEP)? (As a reminder, employees in their IEP are not eligible to apply for other internal university staff and research positions until the IEP is complete.)
- Yes, IEP complete
- No, still in IEP
- N/a - not a current GW employee
* What are your salary expectations?
(Open Ended Question)
* Please describe how your experience meets the minimum qualifications for this position.
(Open Ended Question)

Documents needed to Apply

Required Documents

Resume
Cover Letter

Optional Documents

Human Resource
Management & Development

2013 H Street, NW, 3rd Floor
Washington, DC 20006

Phone: 202-994-8500
Fax: 202-994-9680
Email: askhrmd@gwu.edu
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Original Job Description