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Appalachian State University is hiring a Director, CRM Solutions. The Director leads strategic development, technical administration, and operational management of the Slate CRM platform to support recruitment, enrollment, and enterprise goals. This role oversees custom solution design, project delivery, and provides consultation and training to optimize Slate's use across campus stakeholders.

Highlights

Lead strategic vision and continuous enhancement of the Slate CRM system.
Serve as senior administrator for system configuration, optimization, and troubleshooting.
Design customized workflows, queries, forms, portals, automation rules, and reporting tools in Slate.
Manage multiple concurrent projects affecting Enrollment Management and related departments.
Provide advanced technical support, training, and documentation to campus partners.
Collaborate cross-functionally to align Slate capabilities with institutional objectives.
Prefer candidates with extensive Slate administration experience in higher education.
Required qualifications include a bachelor's degree, CRM experience, technical skills with relational databases, strong communication, and compliance awareness.
Work schedule is Monday to Friday, 8:00 am to 5:00 pm, with occasional weekends for admissions events.
Salary range is $74,000 to $81,000 annually.

Director, CRM Solutions Full Description

Director, CRM Solutions
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Please submit the following:

Resume
Cover letter
List of three professional references with contact information in your application

Posting Details

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Position Summary Information

Primary Purpose | The Director of CRM Solutions serves as a strategic and technical leader for the development, implementation, and ongoing optimization of Slate in support of Enrollment Management goals. This role involves overseeing the design and integration of application workflows, data imports/exports, and custom process automations. The Director is a key collaborator across internal and external campus stakeholders, providing supervision, mentorship, and training for CRM team members while ensuring continuous improvement and technical excellence across systems.

Minimum Qualifications | Bachelor’s degree or equivalent experience Experience leveraging CRM to achieve enrollment successes Effective communication skills in person and in writing Ability to perform work that is highly technical and an understanding of relational databases Must have a team mentality and be able to operate effectively in an ever-changing environment Ability to keep confidentiality and maintain the highest levels of compliance with university, state, and federal rules and laws

License/Certification Required
Preferred Qualifications | Extensive experience administering and optimizing Slate in a higher education environment, preferably within Enrollment Management. Demonstrated expertise in building advanced Slate configurations, including workflows, portals, forms, queries, datasets, communication plans, and automation rules. Proven ability to lead large-scale CRM implementations or major system enhancements from planning through execution. Strong understanding of admissions, recruitment, financial aid, and student lifecycle processes. Experience integrating Slate with enterprise systems (e.g., SIS, ERP, data warehouses, and third-party applications).
Essential Duties and Responsibilities | The Director of CRM Solutions provides strategic leadership, technical expertise, and operational oversight for Slate, the institution’s CRM platform, in support of recruitment, enrollment, and enterprise initiatives. This role ensures Slate is optimized, innovative, and aligned with institutional goals.Strategic Leadership & Planning Lead the long-term vision, development, and continuous enhancement of Slate. Identify and recommend strategic improvements to CRM-related policies, procedures, and system architecture within Slate. Participate in divisional IT planning and collaborate cross-functionally Establish and lead ad hoc work groups to analyze needs, develop solutions, and drive implementation. Technical Expertise & Solution Development Serve as the senior Slate administrator, overseeing backend configuration, system optimization, and process enhancements. Design and implement highly customized Slate solutions, including workflows, queries, forms, portals, automation rules, and reporting tools. Brainstorm and deploy innovative solutions that improve recruitment, enrollment processing, communication strategies, and data reporting efficiency within Slate. Diagnose complex technical issues, identify root causes, and implement long-term, scalable solutions. Stay current on Slate upgrades, emerging technologies, and best practices to ensure optimal system performance. Project & Operations Management Oversee multiple concurrent Slate projects impacting Enrollment Management and campus stakeholders. Manage timelines, resources, and personnel to ensure successful project delivery. Communicate project status, priorities, and outcomes effectively to leadership and stakeholders.
Consultation, Training & Support Serve as the primary Slate consultant to campus partners, translating business challenges into effective technical solutions. Provide advanced-level technical support, troubleshooting, and expertise for complex Slate issues. Develop and deliver training, documentation, and guidance to ensure effective system utilization. Collaborate broadly across departments to align Slate capabilities with institutional objectives.
Type of Position | Full Time Position
Staff/Non-Faculty | Staff/Non-Faculty
VISA Sponsorship? | VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S.
Appointment Type | 1.0
Work Schedule/Hours | Monday-Friday, 8:00 am – 5:00 pm (occasional weekends for Admissions events)
Number of Hours Per Week | 40
Number of Months Per Year | 12
Mandatory Staff | No
Suggested Salary Range | 74,000-81,000
Physical Demands of Position | To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Posting Details Information

Posting Date | 06/10/2026
Closing Date | 06/26/2026
Open Until Filled | No
Evaluation of Applications Begins | 06/15/2026
Proposed Date of Hire | 08/03/2026
Special Instructions to Applicants | Please submit the following: Resume Cover letter List of three professional references with contact information in your application
Search Chair Name | Bailey Hostetter
Search Chair Email | hostetterbs@appstate.edu
Quick Link | https://appstate.peopleadmin.com/postings/54654
Posting Number | 201501793P

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