Director, Data Strategy

🇺🇸 Kent, OH 🕑 Full-Time 💰 $77K - $97K 💻 Information Technology 🗓️ August 5th, 2026

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Edtech.com's Summary

Kent State University is hiring a Director, Data Strategy. The role leads the Engagement and Optimization Team to facilitate cross-platform data integration and audience analytics while collaborating with university partners to optimize audience engagement, campaign planning, and content delivery. The director coordinates data strategy and performance measurement across the university to ensure alignment and reports to senior university communications leaders.

Highlights

Lead and manage the Engagement and Optimization Team focusing on data integration and strategic performance reporting.
Collaborate with IT, college partners, and division leads to unify audience data and optimize reporting systems.
Identify and deploy AI tools for analytics, personalization, and audience engagement.
Develop KPIs, build dashboards, and generate performance reports using data from multiple sources including CRM and campaign platforms.
Coordinate cross-university data strategy to ensure consistent audience engagement measurement.
Required to have a bachelor's degree in data analytics, marketing analytics, computer science, or related field with four years of relevant experience.
Proficiency with business intelligence platforms like Looker Studio, Power BI, Tableau, and analytics tools including Google Analytics GA4 and Tag Manager.
Experience with AI-powered analytics tools and ability to synthesize data into actionable insights.
Preferred qualifications include a master’s degree and certifications in Google Analytics GA4, dashboarding platforms, CRM integration, and AI tools.
Salary range is $77,158 to $97,118.