Teaching Strategies
Director, Integrated Demand Generation (Remote)
Rive
Edtech.com's Summary
Teaching Strategies, LLC is hiring a Director, Integrated Demand Generation. This role leads the development and execution of integrated marketing campaigns, focusing on Marketing Qualified Lead (MQL) performance, pipeline contribution, and funnel conversion across education segments including Public School, Head Start, and Private Child Care. The Director will coordinate across marketing channels and collaborate closely with Sales and MDR teams to drive measurable pipeline impact aligned with company strategy.
Highlights
- Lead and develop integrated campaign pillars aligned with annual go-to-market priorities.
- Coordinate activation across paid media, web, SEO/AEO, lifecycle marketing, content, webinars, field marketing, and partner channels.
- Own quarterly and annual Marketing Qualified Lead (MQL) targets and marketing-sourced pipeline contribution by segment.
- Partner with Marketing Ops and Revenue Ops to monitor lead quality, funnel progression, and adjust strategies based on data.
- Collaborate with MDR team to improve lead-to-opportunity conversion through targeted messaging and follow-up alignment.
- Work closely with Sales and Product Marketing to align campaigns with pipeline gaps, positioning, and messaging frameworks.
- Optimize channel performance by standardizing campaign frameworks and reallocating resources to high-impact tactics.
- Establish clear campaign processes from brief to launch, embracing a test-and-learn culture grounded in data.
- Require 8–12+ years of experience in demand generation or revenue marketing with proven pipeline ownership.
- Strong skills in Salesforce, marketing automation platforms, segmentation, attribution, reporting, and cross-functional leadership communication.
Director, Integrated Demand Generation (Remote) Full Description
Join a working team that is dedicated to the mission of the work we do!
Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.
Position Overview
We're hiring a Director of Integrated Demand Generation to own the campaign engine that turns company priorities into measurable pipeline. This leader is accountable for Marketing Qualified Lead (MQL) performance, marketing-sourced pipeline, and funnel conversion across segments including Public School, Head Start, and Private Child Care.
This is a quarterback role accountable for bringing company and marketing strategy to life in market and driving measurable pipeline impact. You will set integrated campaign strategy, drive alignment across channel leads, partner deeply with Sales and MDRs, and stay close to performance data. You are responsible for outcomes, not activity.
We're hiring a Director of Integrated Demand Generation to own the campaign engine that turns company priorities into measurable pipeline. This leader is accountable for Marketing Qualified Lead (MQL) performance, marketing-sourced pipeline, and funnel conversion across segments including Public School, Head Start, and Private Child Care.
This is a quarterback role accountable for bringing company and marketing strategy to life in market and driving measurable pipeline impact. You will set integrated campaign strategy, drive alignment across channel leads, partner deeply with Sales and MDRs, and stay close to performance data. You are responsible for outcomes, not activity.
How success will be measured
- MQL quality and volume against quarterly and annual targets.
- Marketing-sourced and marketing-influenced pipeline contribution.
- Lead-to-opportunity conversion rate across segments.
- Campaign launch velocity and cross-market consistency.
- Channel performance lift driven by cross-channel coordination and optimization.
- MDR follow-up speed and lead acceptance rates from marketing-sourced programs.
- Sales and channel team satisfaction with campaign support and enablement.
- Living the TS Vision and Values in day-to-day work.
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