Edtech.com's Summary

OneGoal is hiring a Director of Communications. The role entails developing and executing an organization-wide communications and public relations strategy to enhance brand awareness and authority, supporting partnership and growth objectives through media engagement, social media management, and speech support for leadership.

Highlights

Lead and execute public relations strategy, including regional PR oversight and media engagement.
Develop and manage organic and paid social media strategies on platforms like LinkedIn and Instagram.
Collaborate with marketing and communications teams to maintain editorial calendars and dashboards.
Provide limited speechwriting support to the CEO and regional leaders.
Required qualifications include a Bachelor's degree and at least five years of experience in marketing and communications, preferably with public relations and media relations.
Preferred technical skills include experience with Muck Rack, Sprout Social, Opus Pro, Asana, and responsible use of Artificial Intelligence.
Salary range starts at $74,500 to $82,810, adjusted according to cost of labor in the candidate’s location.
Works closely with regional and national teams as well as partners including educational entities and media organizations.
Manages a video editing intern as part of the communications team.
Role reports to the Managing Director of Marketing + Communications, Chloe Lahre.

Director of Communications Full Description

Director of Communications – National

Position: Director of Communications

Position Type: Internal-External

FLSA Classification: Exempt

Reports to: Chloe Lahre, Managing Director, Marketing + Communications

Start date: October 5, 2026

Location: Location-Flexible. Preferred within a OneGoal region: Atlanta, GA; Chicago, IL; Houston, TX; Boston, MA; New York City, NY; Bay Area, CA, or flexible within the following states only: California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Virginia, Washington D.C., and Wisconsin

Location Classification: Location-flexible

Time: While the standard hours for this role are 9:00 a.m. – 5:00 p.m., these hours may be subject to change based on seasonal demand or operational requirements.

Application Deadline: Monday, Aug 17, 2026

Salary Range: $74,500 – $82,810 is the hiring salary range (i.e. the range a candidate would be offered to start). Please note: OneGoal aligns salaries to Cost of Labor, so the actual salary offered would be dependent on the Cost of Labor in the candidate’s living location.

About OneGoal

OneGoal transforms postsecondary advising and support so that every student can define their own future. Together with our partners, we’re building a movement to close the opportunity gap. We work side-by-side with partner schools and districts to build their knowledge and capacity. The result is more effective support for all students. Our unique approach, honed over 15 years, prioritizes strong human relationships. And it’s proven to deliver real student impact: An independent study by the University of Chicago found that OneGoal students are about 40% more likely to earn their postsecondary degrees than students from similar backgrounds. At OneGoal, you’ll be immersed in a culture of collaboration, shared purpose, and collective impact.'''

The Person

The Director of Communications’ mission is to build and execute an org-wide communications and PR strategy to increase our brand awareness, strengthen our brand authority, support our partnership and growth goals. They will do this through collaboration with our regional and national teams to secure media that demonstrates impact and positions OneGoal as a thought leader, support public speaking opportunities, and lead our organic and paid social media strategy.

You will do this by:

Collaborate with the MarComm Team to develop and manage the editorial calendar and dashboard (5%)
Lead and execute a public relations strategy (55%)
- Develop an org-wide PR strategy and consult on region-specific strategies
- Provide regional PR oversight (i.e., provide feedback and approve press releases, pitches, speaking points for regional initiatives, coordinate with EDs, RLT members to support media opportunities)
- Write and distribute limited org-wide press releases and accompanying pitches, and provide tools and approval for regional press releases and pitches.
- Manage incoming press inquiries and create spokespeople briefing documents for national outlets and for regions that don’t have communications leads
- Collaborate strategically with communications leads in partner organizations (i.e., NCAN, New York Times, etc.)
- Track and report media coverage and maximize coverage through OneGoal’s owned channels.
Lead and execute an organic and paid social media strategy (35%)
- Develop a strategy and gather content (i.e., stories, photos, videos) for prioritized social media channels (i.e., LinkedIn and Instagram)
- Manage budget and strategy for paid social media
- Develop social media toolkits for various audiences (i.e., staff, partners, funders, board members)
- Proactively audit and respond to social media posts
- Track effectiveness and reporting for social media engagement
- Managing a video editing intern
Provide limited speech support to the CEO and regional leaders (5%)
- Provide tools, templates, and consult on strategy for speeches
- Review and provide feedback on speeches

The Director of Communications is likely to see themselves in the following examples as they are designed to help you determine if this opportunity aligns with your own passion, purpose, skills, and experiences.

You are committed to our Core Values.

You seek to understand and celebrate the unique identities of the individuals with whom you interact; you advocate for and elevate the voices of marginalized people and communities especially those from which our Fellows come; you interrogate your own understandings, bias, and privilege and reflect on how they play out in your work.

You are a compelling and effective communicator.

You have tremendous ability to adapt messages to different audiences in order to inspire stakeholders.
You discern the appropriate mode of communication, depending on the situation and audience, to build champions and convert skeptics.
You serve as an ambassador for OneGoal in every space you join.

You love telling stories in written form.

You understand the power of language and story-telling and have experience and skill drafting external marketing collateral that effectively and concisely tells a compelling story others are eager to invest in.
You are attentive to the details for how to modify written and verbal stories and pitches to appeal to specific audiences.

You are a team player.

You are always willing to roll up your sleeves for the benefit of the OneGoal mission.
You also know when to ask for help.
You believe in team harmony as well as healthy growth promoting conflict.
You recognize that no single person is as strong as the group is together, and work to build culture in line with that of a strong, effective, and fulfilled team.

Qualifications:

Bachelor’s Degree (Required)
At least five years of experience working in marketing + communications, preferably in public relations and media relations (Preferred)
Experienced leading cross functional projects (Required)
Experience working with marketing software, including Muck Rack, Sprout Social, Opus Pro, Asana and leveraging Artificial Intelligence in a responsible and ethical way (preferred)

Our Team

Guided by a clear set of core values and beliefs, you will join an impressive group of more than 200 OneGoal staff across the country who believe in the untapped potential within students. The OneGoal team challenges themselves and others to regularly ask, “Is there a better way?” We believe that in order to create the change we seek, each person we hire brings a remarkable and diverse set of experiences, skills and characteristics that individually and collectively, will contribute to the radical change needed to move us towards a more just nation.

The Tangible Good

OneGoal offers competitive compensation based on the market for nonprofits our size. Our benefits package* includes: over eight weeks of paid time off (or 43 business days), between vacation days, wellness time, and holidays; paid medical or parental leaves should you have need; medical, dental, vision, short-term and long-term disability, and life insurance; as well as a 401(k) with a 3% match.

We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external fairness seriously. OneGoal does not negotiate salary offers; instead each salary offer is determined carefully using external and internal benchmarking. You will have an opportunity to discuss salary in more detail after you begin the hiring process.

*OneGoal reserves the right to change benefits at any time according to business need.

If you require a reasonable accommodation to submit an application or to participate in the application or interview process, please reach out to our Human Assets Team to request an accommodation. Our Human Assets Team can be contacted at 773-321-2630 or [email protected].

OneGoal does not discriminate against any employee or applicant for employment because of actual or perceived sex, race, color, ancestry, citizenship, ethnicity, national origin, religion, age, disability (mental or physical), sexual orientation, gender identity or expression, marital status, pregnancy, breastfeeding or related medical condition, parenthood, genetic characteristic or information, military or veteran status, marital status, or any other characteristic protected under federal, state, or local law.

Original Job Description

Director of Communications – National

Position: Director of Communications

Position Type: Internal-External

FLSA Classification: Exempt

Reports to: Chloe Lahre, Managing Director, Marketing + Communications

Start date: October 5, 2026

Location Classification: Location-flexible

Time: While the standard hours for this role are 9:00 a.m. – 5:00 p.m., these hours may be subject to change based on seasonal demand or operational requirements.

Application Deadline: Monday, Aug 17, 2026

About OneGoal

The Person

You will do this by:

Collaborate with the MarComm Team to develop and manage the editorial calendar and dashboard (5%)
Lead and execute a public relations strategy (55%)
- Develop an org-wide PR strategy and consult on region-specific strategies
- Provide regional PR oversight (i.e., provide feedback and approve press releases, pitches, speaking points for regional initiatives, coordinate with EDs, RLT members to support media opportunities)
- Write and distribute limited org-wide press releases and accompanying pitches, and provide tools and approval for regional press releases and pitches.
- Manage incoming press inquiries and create spokespeople briefing documents for national outlets and for regions that don’t have communications leads
- Collaborate strategically with communications leads in partner organizations (i.e., NCAN, New York Times, etc.)
- Track and report media coverage and maximize coverage through OneGoal’s owned channels.
Lead and execute an organic and paid social media strategy (35%)
- Develop a strategy and gather content (i.e., stories, photos, videos) for prioritized social media channels (i.e., LinkedIn and Instagram)
- Manage budget and strategy for paid social media
- Develop social media toolkits for various audiences (i.e., staff, partners, funders, board members)
- Proactively audit and respond to social media posts
- Track effectiveness and reporting for social media engagement
- Managing a video editing intern
Provide limited speech support to the CEO and regional leaders (5%)
- Provide tools, templates, and consult on strategy for speeches
- Review and provide feedback on speeches

You are committed to our Core Values.

You seek to understand and celebrate the unique identities of the individuals with whom you interact; you advocate for and elevate the voices of marginalized people and communities especially those from which our Fellows come; you interrogate your own understandings, bias, and privilege and reflect on how they play out in your work.

You are a compelling and effective communicator.

You have tremendous ability to adapt messages to different audiences in order to inspire stakeholders.
You discern the appropriate mode of communication, depending on the situation and audience, to build champions and convert skeptics.
You serve as an ambassador for OneGoal in every space you join.

You love telling stories in written form.

You understand the power of language and story-telling and have experience and skill drafting external marketing collateral that effectively and concisely tells a compelling story others are eager to invest in.
You are attentive to the details for how to modify written and verbal stories and pitches to appeal to specific audiences.

You are a team player.

You are always willing to roll up your sleeves for the benefit of the OneGoal mission.
You also know when to ask for help.
You believe in team harmony as well as healthy growth promoting conflict.
You recognize that no single person is as strong as the group is together, and work to build culture in line with that of a strong, effective, and fulfilled team.

Qualifications:

Bachelor’s Degree (Required)
At least five years of experience working in marketing + communications, preferably in public relations and media relations (Preferred)
Experienced leading cross functional projects (Required)
Experience working with marketing software, including Muck Rack, Sprout Social, Opus Pro, Asana and leveraging Artificial Intelligence in a responsible and ethical way (preferred)

Our Team

The Tangible Good

*OneGoal reserves the right to change benefits at any time according to business need.

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