Director of Digital Engagement

🇺🇸 Charlotte, NC

🕑 Full-Time

💰 $86K - $96K

💻 Marketing

🗓️ May 22nd, 2025

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Edtech.com's Summary

UNC Charlotte is hiring a Director of Digital Engagement to lead the university’s digital communications strategy across web, email, and digital marketing platforms. The role involves setting the vision for user-centered, data-informed digital experiences, overseeing a multidisciplinary team, and driving major initiatives like the university's website redesign and maintenance to ensure a cohesive, integrated digital presence. This position champions content strategies and email campaigns to maximize engagement and performance.

Highlights

Lead the strategic vision for digital engagement across multiple platforms.
Oversee a digital team and manage resources and project timelines.
Direct enterprise website redesign and CMS consolidation.
Establish long-term strategies for marketing-critical webpages.
Guide and optimize university-wide email marketing strategies.
Salary range: $86,243 - $96,000.
Bachelor’s or Master’s degree in a relevant field required.
8+ years in digital strategy, marketing, or communications, with leadership experience.
6+ years managing content in WordPress, Drupal, or similar platforms.
Experience with UX, WCAG standards, SEO, and analytics platforms preferred.