MathWorks
Director of Digital Marketing and Campaigns
SaaS
Edtech.com's Summary
MathWorks is hiring a Director of Digital Marketing and Campaigns to lead global campaign strategy and digital marketing programs. The role involves driving cohesive campaign and promotion strategies that support customer adoption, expansion, and sustained usage while partnering with cross-functional teams to adapt strategies in a SaaS and customer success environment.
Highlights
- Lead development and execution of global digital marketing and campaign strategies
- Drive integrated campaign frameworks focused on customer acquisition, adoption, and long-term value
- Oversee digital marketing across web, paid promotion, and search channels
- Collaborate closely with Sales, Customer Success, Product, Development, and regional teams worldwide
- Set success metrics and maintain governance for marketing programs
- Manage and develop senior marketing leaders in campaign strategy, web, and digital promotion
- Minimum qualifications: Bachelor's degree and 20 years professional experience, including 8 years in management
- Required: 10+ years B2B marketing leadership in digital marketing or campaign management
- Experience with engineering-led, technical markets and subscription/SaaS business models
- Strong people leadership, communication, cross-functional collaboration, and global market sensitivity
Director of Digital Marketing and Campaigns Full Description
Director of Digital Marketing and Campaigns
- Team: Marketing Communications
- Location: US-MA-Natick
- Salary Range: $167,400 - $284,500
Job Summary
MathWorks is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy, digital marketing programs, and web experiences that support long‑term customer value.
This person will lead a team to define, evolve, and drive MathWorks’ digital campaign and promotion strategy, ensuring that campaigns, channels, technical marketing, field marketing, and sales operate as a cohesive, intentional system to support customer adoption, expansion, and sustained usage. As MathWorks business and go‑to‑market model continue to evolve in a SaaS and customer success world, this leader ensures the campaign and promotion strategy evolves with it—remaining grounded in customer needs, product realities, and market context—while maintaining clarity, focus, and credibility with technical audiences.
If you are a strategist, thinker, leader, and communicator who can also ruthlessly prioritize and deliver on execution and outcomes, grounded in the worlds of engineering and science, this role is for you.
Responsibilities
- Set and evolve campaign strategy in response to business priorities, customer behavior, and market realities
- Define and execute the global campaign framework, including planning, prioritization, and measurement
- Ensure programs support adoption, expansion, and long‑term customer value in addition to acquisition
- Guide digital marketing strategy across web experiences, digital and paid promotion, and search
- Partner closely with Sales, Customer Success, Product, Development, and regional teams worldwide
- Apply strong judgment in selecting channels and investments based on market and go‑to‑market context
- Establish clear success metrics and governance that emphasize meaningful outcomes
- Lead and develop senior marketing leaders across campaign strategy, web, and digital promotion
Minimum Qualifications
- A bachelor's degree and 20 years of professional work experience (or equivalent experience) is required. 8 years management experience is required.
Additional Qualifications
- 10+ years of B2B marketing experience, including leadership roles in digital marketing or campaign management
- Deep understanding of marketing and market requirements in engineering‑led, technical markets
- Experience operating in subscription or SaaS‑based software business models
- Proven ability to define frameworks, guide complex systems, and build alignment across teams
- Strong people‑leadership, communication, and cross‑functional collaboration skills
- Comfort operating in a global environment with sensitivity to governance, privacy, and responsible AI use
Similar Jobs
Director, Field Marketing
Cornerstone OnDemand
🇺🇸 Remote - US
Field Marketing Manager - Fixed Term for Maternity Leave
Cornerstone OnDemand
🇺🇸 Remote - US
Senior Digital Optimization Manager
Risepoint
🇺🇸 Remote - US
Chief Marketing Officer
Modern Classrooms Project
🇺🇸 Remote - US
CRE Social Media Marketing Teacher - SY 26/27
Stride
🇺🇸 Remote - Denton, TX
