Director of Graduate Marketing and Campaigns

🇺🇸 Hybrid - Bethlehem, Pennsylvania 🕑 Full-Time 💰 $84K - $102K 💻 Marketing 🗓️ October 2nd, 2026

Higher Ed Marketing SEO

Edtech.com's Summary

Lehigh University is hiring a Director of Graduate Marketing and Campaigns to drive the marketing behind its growing graduate enrollment and shape how prospective students discover, engage with, and choose Lehigh. The director builds and runs university-wide graduate digital marketing strategy across the full program portfolio, including SEO and AEO work, paid media, and CRM-connected acquisition workflows. Reporting to the Executive Director of Graduate Enrollment Strategy, the position coordinates with the colleges, University Communications, and Enrollment Systems and manages external agency partners.

Highlights

Develop and execute university-wide graduate digital marketing strategy across the full graduate program portfolio.
Lead SEO and AEO initiatives that strengthen organic visibility and answer-engine presence for graduate programs.
Plan, manage, and optimize paid media campaigns across search, display, and social channels.
Oversee CRM-connected acquisition workflows so prospective student journeys are personalized, timely, and conversion-focused.
Coordinate with individual colleges to align program-level messaging with institution-wide enrollment priorities.
Partner with University Communications on brand consistency and with Enrollment Systems on data integrity and tracking accuracy.
Manage external marketing and media agency partners and hold them accountable to agreed deliverables and outcomes.
Build a performance reporting framework that turns campaign data into clear insights for senior enrollment leadership.
Hold a bachelor's degree in a related field and at least five years of digital, enrollment, or higher education marketing experience; experience with Slate, Google Analytics, Google Search Console, and SEMrush is preferred.
Earn a salary range of $83,910-$102,080 with strong retirement contributions, tuition benefits for employees and dependents, substantial paid leave, and partial remote work possible.