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College of Charleston
Director of Marketing
Edtech.com's Summary
College of Charleston is hiring a Director of Marketing. This role manages the marketing, branding, licensing, and fan engagement efforts for the Athletic Administration department, including oversight of pep band, mascot, dance team, and cheerleaders. The director develops and executes comprehensive external strategies to promote College of Charleston Athletics through grassroots marketing, digital media, strategic communications, and community engagement.
Highlights
- Develop and implement strategies to increase attendance and enhance game day atmosphere for athletic teams.
- Oversee marketing and sponsorship staff and coordinate Men’s Basketball game day activities and promotions.
- Manage fan engagement initiatives including student body involvement and campus event integration.
- Supervise licensing and merchandising programs, maintaining high brand standards for athletic branding.
- Provide administrative oversight for pep band, cheerleading, dance team, including hiring and budget management.
- Coordinate fiscal and budget responsibilities for the marketing department.
- Bachelor’s degree required; master’s preferred; minimum 5 years of college sports marketing experience preferred.
- Proficient in Microsoft Office and Adobe Photoshop or other graphic design software.
- Strong knowledge of digital marketing and sports sponsorship landscape.
- Compensation ranges from $52,100 to $63,828; includes comprehensive benefits package.
Director of Marketing Full Description
Director of Marketing Bookmark this Posting Print Preview | Apply for this Job
Please see Special Instructions for more details.
Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.
*Salary is commensurate with education/experience which exceeds the minimum requirements.
Offers of employment are contingent upon a successful background check.
All applications must be submitted online https://jobs.cofc.edu.
Posting Details
POSTING INFORMATION
| Internal Title | Director of Marketing |
|---|---|
| Position Type | Classified |
| Faculty / Non-Faculty / Administration | Non-Faculty |
| Pay Band | GEN09 |
| Level | |
| Department | Athletic Administration |
| Job Purpose | Responsible for oversight, management and operations of the marketing, branding, licensing, and fan engagement efforts for the department. The position also has administrative oversight of pep band, mascot, dance team and cheerleaders. The primary focus of this position is to create and manage a broad external strategy that promotes the College of Charleston Athletics and its athletic teams utilizing a multi-faceted approach, including: grassroots marketing, strategic marketing, digital and social media engagement, strategic communications, community engagement and fan engagement. |
| Minimum Requirements | Bachelor’s degree from a four-year college or university in business, sports administration, marketing, communications, advertising or another related field. A master’s degree is preferred but not required. Minimum five years of relevant work experience in college sports marketing and promotions is preferred. Knowledge and experience in graphic design is preferred. Candidates with an equivalent combination of experience and/or education are encouraged to apply. |
| Required Knowledge, Skills and Abilities | · Our ideal candidate will be organized, detail oriented and ability to work in a fast-paced environment with minimal supervision. · Strong interpersonal skills with colleagues, fans, donors, student-athletes, coaches, and administrators · Excellent written and verbal communication skills · Problem solver, self-starter, and intrinsically motivated. Proactive thinking with interest in developing and executing new ideas is necessary. · Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned tasks as both a leader and/or a follower · Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas · Understand the sports sponsorship landscape including traditional, non-traditional, and digital marketing assets and stay up to date on changes and advancements within the industry · Proficiency in Microsoft Office (Word, PowerPoint, and Excel) and Adobe Photoshop or other graphic design software · Work schedule will include evenings, nights and weekends, with minimal travel. |
| Additional Comments Regarding Position | This position will require night and weekend availability as well as the ability to lift at least 30 pounds. |
| Special Instructions to Applicants | Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position. *Salary is commensurate with education/experience which exceeds the minimum requirements. Offers of employment are contingent upon a successful background check. All applications must be submitted online https://jobs.cofc.edu. |
| Salary | *$52,100 - $63,828 |
| Posting Date | 08/28/2026 |
| Closing Date | 09/11/2026 |
| Benefits |
|
| Open Until Filled | No |
| Posting Number | 2026139 |
| EEO Statement | The College of Charleston is an equal opportunity employer and does not discriminate against any individual or group on the basis of sex, gender (including gender identity and/or expression), pregnancy, race, religion, color, national origin, age, disability, military or veteran status, sexual orientation, genetic information, and other classifications protected by applicable federal, state, and local laws. For more information, please visit eop.cofc.edu. |
| Quicklink for Posting | https://jobs.cofc.edu/postings/18452 |
Job Duties
Supplemental Questions
Job Duties
| Activity | Develop and implement strategies that increase attendance, engage with fans, and improve the game day atmosphere for all of our athletic teams • Identify creative and innovative programs that engage both existing and potential fans, resulting in an entertaining atmosphere and that encourages spectator loyalty and support • Assist with marketing special projects and events to help grow and develop the fanbase • Oversee all “C-Mail” email communications to fans, donors and students • Assist with fulfillment of all sponsorship agreements to ensure proof of performance of each sponsorship asset • Collaborate with our communications staff and creative content team on our social media strategy and web-site content • Identify and secure advertising via radio, social media, etc…within our budget to promote our athletic teams |
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 30 |
| Activity | Oversee the marketing and sponsorship staff with the planning, coordination and implementation of all Men’s Basketball game day activities and promotions including but not limited to:
|
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 25 |
| Activity | Fan Engagement:
|
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 15 |
| Activity | Oversees department’s licensing and merchandising program, working collaboratively with university and other partners. Steward the CofC Athletic brand; maintain high brand standard for all design, video, social, physical and other brand applications |
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 10 |
| Activity | Oversees Director of the Band, Cheerleading Coach and Dance team. Serve as the main contact point for each group. Hire the coaches and personnel for each program and oversee the budgets |
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 10 |
| Activity | Coordinates management of fiscal and budget responsibilities of marketing department and other areas that the position oversees. |
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 5 |
| Activity | Perform other duties assigned by Deputy Director of Athletics. |
|---|---|
| Essential or Marginal | Essential |
| Percent of Time | 5 |
Required fields are indicated with an asterisk (*).
- *
How did you hear about this employment opportunity?
- Chronicle of Higher Education
- CofC - Alumni Career Services
- College of Charleston Website
- Diverse: Issues in Higher Education
- Glassdoor
- Handshake
- HigherEdJobs
- Indeed.com
- Internal Job Posting
- jbcjobs (Joint Base Charleston Military & Family Readiness)
- Job Fair
- Monster.com
- Personal Referral
- Post and Courier
- Public Job Posting
- SC Works (SC Department of Employment and Workforce)
- Word of mouth
- Other
- National Labor Exchange
- CareerBuilder
Required Documents
- Resume
- Cover Letter / Letter of Application
Optional Documents
- Curriculum Vitae
- Other Document
- Other Document 2
- Other Document 3
- Form DD 214
Email: [email protected]
General Information: 843.953.5512
Mailing Address: 66 George St.
Charleston, SC 29424
HR Office 160 Calhoun St.
Lightsey Building B36
Charleston, SC 29424
Campus Maps
Lightsey Building B36
Charleston, SC 29424
Campus Maps
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