Director of Marketing

🇺🇸 Charlotte, NC

🕑 Full-Time

💰 $86K - $100K

💻 Marketing

🗓️ October 10th, 2025

Edtech.com's Summary

UNC Charlotte is hiring a Director of Marketing to plan, direct, create, and produce all merchandising, marketing, and informational program plans and materials for Business Services departments. The role leads communication and public relations efforts, supervises marketing staff, develops assessment metrics, and ensures message consistency across multiple platforms in collaboration with University Communications.

Highlights

Lead marketing strategy, including merchandising and informational program development for Business Services departments such as Dining Services, Bookstore, Licensing, and Parking.
Serve as chief communicator and primary public relations liaison to other campus departments.
Hire, train, and supervise the marketing team to use technology, electronic, print, and social media effectively.
Develop metrics and feedback systems to analyze and improve marketing strategies.
Coordinate production of internal and external marketing and public relations materials.
Collaborate closely with University Communications to maintain consistent messaging across platforms.
Required qualifications: Bachelor’s degree plus three years of relevant experience including at least one year in a supervisory or lead role, or equivalent combination of training and experience.
Preferred qualifications: Marketing experience within a university setting, familiarity with graphic design software, experience with marketing plans, assessment, surveys, and retail marketing techniques.
Salary range: $86,243 - $100,000.
Reports to Business Services within the Division of Business Affairs, supporting multiple auxiliary enterprises and services at UNC Charlotte.