Director of Marketing, School of Management

🇺🇸 Buffalo, New York 🕑 Full-Time 💰 $90K - $95K 💻 Marketing 🗓️ August 24th, 2026

CRM

Edtech.com's Summary

University at Buffalo is hiring a Director of Marketing for the School of Management. This role leads the creation and execution of a comprehensive, school-wide marketing strategy to enhance the school's brand and drive growth in enrollment and programs. The Director collaborates across departments, supervises marketing staff, and ensures all communications align with brand standards while utilizing data and market insights to optimize marketing efforts.

Highlights

Lead development and execution of a unified marketing strategy to support enrollment and program growth.
Serve as primary marketing strategist for academic programs, centers, and initiatives.
Align and prioritize marketing across departments and collaborate with enrollment and operations teams.
Direct integrated marketing and advertising campaigns across digital and traditional channels.
Use data, analytics, and market research to evaluate performance and inform decision-making.
Oversee marketing budget planning, vendor management, and investment alignment.
Manage multiple projects while leading and developing marketing staff.
Proficiency required in CRM (specifically Slate), web Content Management Systems, and digital advertising platforms including Google Ads and Meta Business Suite.
Minimum qualifications: Bachelor's degree with 3 years of experience; preferred qualifications include Master's degree and 5+ years of related experience, preferably with management/supervisory duties.
Salary range: $90,000 - $95,000 annually.