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University of Pennsylvania

Director of Marketing, Wharton Online

🇺🇸 Hybrid - PA

🕑 Full-Time

💰 $61,046 - $95,972

💻 Marketing

🗓️ December 6th, 2022

Social Media Digital Advertising
University Overview
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn’s vaccine requirements, visit the Penn COVID-19 Response website for the latest information. 

Posted Job Title
Director of Marketing, Wharton Online - Wharton Executive Education (Hybrid-Eligible)

Job Profile Title
Director B

Job Description Summary
Reporting to the Senior Director, Marketing & Digital Strategy, the Director of Marketing, Wharton Online, creates the vision and manages the implementation of Wharton Online’s marketing efforts to increase brand awareness and program enrollments. This role directs and oversees the relationship and outputs of a third-party marketing agency partnership and holds them accountable to meet KPIs, uphold brand standards, and implement content strategy. This role also manages a social media team to drive organic traffic, create and nurture a loyal learner community, and support any learner needs. 

Collaborating with the Director of Marketing Communications, this position supports the creation of digital and video marketing assets to be used in learner testimonials, organic social posts, and website design. This can include but is not limited to faculty and participant footage during online and in-person events, learner testimonial vignettes, LinkedIn Live events, and still photos of events or course production.
Additionally, the Director manages the marketing onboarding for course collaborators and monitors and reviews their marketing strategy and collateral to ensure alignment and proper use of the Wharton brand.

Job Description
Strategy and Leadership for Digital Marketing, Web, and Social Teams - Online
  • Working with the Senior Director, oversee the development and creation of a digital marketing vision and strategy for Wharton Online initiatives. Work closely with Marketing Leaders at Executive Education and the Wharton school, CMO’s of technology partners, and other Wharton Initiatives to ensure cohesive and effective messaging of Wharton Online programming to a global audience.
  • Provide strategy, leadership, and manage a team of Associate Directors, Managers, Coordinators, Freelancers, and outside vendors and partners who implement, monitor, and optimize a digital marketing plan to reach enrollment and revenue KPIs for B2C lines of business.
  • Create strategy for and oversee the implementation of Wharton Online’s organic social media presence to increase brand awareness, nurture brand loyal learners, and create an online community that promotes lifelong learning and the sharing of knowledge.
  • Oversee the development and maintenance of Wharton Online’s webpage and digital presence for frictionless user experience and learner accessibility.

Collaborator Strategy and Management.
  • Manage brand and marketing onboarding for new collaborators to ensure expectation alignment and monitor current relationships for ongoing success
  • Monitor the review and management of digital strategy, created assets and content, and any collateral to support the Wharton brand, voice, and course values and initiatives
  • Provide backend digital support when needed to optimize cross organization marketing during setup and marketing efforts

Digital and Video Asset Creation
  • Oversee the creation of digital and video marketing assets to be used in learner testimonials, organic social posts, and website design.
  • This can include but is not limited to faculty and participant footage during online and in-person events, learner testimonial vignettes, LinkedIn Live events, and still photos of events or course production

Professional Development
  • Attend conferences to stay up to date of current best practices and research
  • Explore new technologies and platforms to further improve Wharton Online’s digital and content operations.
  • Create and nurture internal and external relationships to encourage cross collaboration and sharing of ideas.
Perform additional duties as assigned.

  • Bachelor’s degree in a related field and a minimum of 5-7 years of experience or equivalent combination of education and experience is required. 
  • Demonstrated experience directing a variety of integrated creative projects, including branding, websites, social media, video, print, email, and digital advertising, across both creative and content elements.
  • Successful experience managing resources and budgets for both internal and external relationships as well as an astute ability to work on multiple projects and manage numerous deadlines.
  • Understanding of the market landscape and edtech industry.
  • Ability and willingness to work across time zones and/or early morning/late evenings/weekends if needed.

Job Location - City, State
Philadelphia, Pennsylvania
Hybrid Eligible - This position is eligible for a hybrid work schedule with a work week divided between working onsite and working remotely.

Department / School
Wharton School

Pay Range
$61,046.00 - $95,972.00
Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile. 

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.
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