Edtech.com's Summary

Charlotte-Mecklenburg Schools is hiring a Director of Student Planning & Outreach. This role leads the design and continuous improvement of data-driven systems for student assignment, enrollment, and planning strategies. The Director uses data analytics, automation, and digital tools to improve operational efficiency, oversee enrollment projections and school choice processes, and builds scalable workflows to support district-wide initiatives.

Highlights

Lead and supervise programs and staff related to student planning and outreach.
Design, develop, and optimize data systems, dashboards, and tools to support student enrollment and planning.
Utilize data analytics, GIS mapping, and data visualization tools for decision-making and trend tracking.
Develop and execute marketing and enrollment strategies aligned with district goals.
Oversee enrollment projections, school boundaries, continuation patterns, and school choice processes.
Collaborate with Communications and community partners to improve transparency and access.
Bachelor's degree required; Master's preferred, with at least five years of relevant planning or program choice experience favored.
Valid driver's license and ability to travel to district buildings and meetings required.
Salary starts at $76,669 annually; full-time, 12-month position reporting to the Executive Director of Student Planning & Outreach.
Apply project management best practices and ensure data integrity across systems.

Director of Student Planning & Outreach Full Description

General Definition of Work

The Director of Student Planning & Outreach, under minimal supervision, performs senior-level work with considerable decision-making leading the design, implementation, and continuous improvement of data-driven systems that support student assignment, enrollment, and planning strategies. Position leverages data analytics, automation, and digital tools to improve operational efficiency, inform decision-making, and enhance transparency across student planning processes. Position oversees enrollment projections, school boundaries, continuation patterns, and school choice processes, while building scalable systems and workflows to support district-wide planning initiatives. Employee performs advanced work to carry out Board of Education policies and procedures under the direction of the Executive Director of Student Planning & Outreach.

Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary/Status

Pay Grade 10/Full-time, 12 months

Reports To

Executive Director of Student Planning & Outreach

Place of Work

The normal place of work is on the premises used by Charlotte-Mecklenburg Schools. Charlotte- Mecklenburg Schools reserves the right to require you to work at such other place(s) as it may reasonably require from time to time.

Essential Functions

Adhere to all state, federal, and local laws, policies, and procedures
Lead, manage, supervise, and evaluate assigned programs/staff
Investigate, analyze, and formulate methods for handling special projects/reports
Apply project management procedures and best practices to department initiatives
Continuously assess, design, and enhance data systems, tools, and workflows to improve efficiency, accuracy, and transparency in student planning processes
Prepare recommendations related to student assignment boundaries and continuation patterns
Develop and execute marketing and enrollment strategies (both short- and long-term) that are aligned with the goals and objectives of the district
Promote internal and external communication to improve transparency, access, and enrollment; develop enrollment projection and recruitment strategies
Cultivate relationships with key stakeholders, including families and community partners
In collaboration with Communications, develop marketing collateral
Utilize data analytics to track trends and inform decision-making
Conduct market research and demographic analysis
Monitor and participate in departmental budget development
Coordinate planning and outreach work across departments
Design, develop, and optimize data systems, dashboards, and tools to support student planning and enrollment processes
Identify opportunities to automate manual workflows and improve efficiency through technology solutions
Lead the integration and use of data platforms (e.g., GIS mapping tools, dashboards, data visualization tools)
Collaborate to implement scalable technology solutions
Translate complex data into actionable insights to inform decisions and recommendations
Ensure data integrity, consistency, and accessibility across systems
Facilitate staff meetings and attend other related meetings as needed/required
Participate in professional development workshops and leadership training
Create an inclusive environment with positive communication/public relations
Perform related work as assigned or required

# of Jobs1.00

Salary: From76669.00

Teacher ScaleN

Minimum Educational RequirementsBachelors

Term12 Month

Additional Job Information
Education and Experience

Bachelor's degree required
Master's degree in related area preferred
Minimum of five (5) years' experience in planning or program choice preferred
Equivalent combination of education and experience

Special Requirements

Possess and maintain a valid driver's license or ability to provide own transportation
Travel to school district buildings and professional meetings

Physical Requirements/Working Conditions

Work requires the occasional exertion of up to ten pounds of force
Work regularly requires the exchange of accurate and detailed information through oral and written communication
Constantly operates a computer and other office business equipment
Ability to remain in stationary position for required meetings/work
Ability to move to other work locations
Visual acuity requires preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities
Hearing is required to perceive information at normal spoken word levels, and to receive detailed information through oral communications
Work requires preparing and analyzing written or computer data, operating standard office equipment, and use of advanced technology
Work occasionally requires exposure to outdoor weather conditions
Work is generally in a moderately noisy location (e.g., business office, light traffic)
Requires the ability to deal with people beyond giving and receiving instructions
Must be adaptable to performing under mild to high levels of stress

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Director of Student Planning & Outreach

Edtech.com's Summary

Director of Student Planning & Outreach Full Description

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