Director of University Social Media

🇺🇸 Remote - US 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ June 17th, 2026

Edtech.com's Summary

The University of Houston is hiring a Director of University Social Media. This role leads social media strategy across the institution, managing content creation, comprehensive campaigns, and monitoring social media activity to enhance visibility, engagement, and recruitment. The Director also oversees social media teams, develops policies, and uses analytics to guide decisions and maintain the University's reputation.

Highlights

Lead social media strategist responsible for content creation, campaign development, and monitoring across major platforms.
Develop and execute comprehensive marketing plans to increase visibility and engagement for the University of Houston and its System.
Analyze complex social media data for performance improvement and trend forecasting.
Oversee a campus-wide group of social media managers, providing training and leadership in a decentralized setting.
Develop social media policies, ensuring compliance with legal and ethical standards.
Manage editorial calendar and infrastructure for scheduling and campaign management.
Monitor social listening channels to identify and mitigate potential crises and reputation risks.
Handle customer service inquiries via social media, escalating student success issues appropriately.
Required qualifications include a related four-year degree or equivalent specialized training and at least five years of relevant experience, with flexibility on education and experience.
Salary is commensurate with experience and education; position reports to Media Relations department.