Director of Web Strategy

Director of Web Strategy

Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics.  All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

Position Title  | Director of Web Strategy
Position Type  | Regular
Job Number  | SA54924
Full or Part Time  | full-time 40 hours weekly
Fair Labor Standard Act Classification  | Exempt
Anticipated Pay Range  | $103,000 - $166,000

Pay Range Information  | Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Job Description Summary  | Reporting to and working closely with the Associate Vice President of Marketing and Digital Strategy in Strategic Marketing and Communications (SMC), the Director of Web Strategy is a strategic partner helping to lead the vision, strategy, and execution of the university’s web presence to enhance user experience, and digital engagement. This role requires a blend of strategic thinking, technical expertise, web design and development experience, and cross-functional collaboration to ensure Chapman’s websites align with strategic goals and delivers measurable results. This role is both strategic and operational—client-facing with campus leaders and hands-on with the internal web and other SMC team members.

Working in close partnership with designers, IT, digital marketing, and SMC leadership, this role manages a small team of developers responsible for creating and maintaining engaging, compliant, optimized, and performance-driven marketing websites and technology. The ideal candidate brings hands-on expertise in web technologies such as HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, web service architecture, and DevOps—and is expected to be an emerging leader within SMC, contributing to the broader digital vision of the university.

This position is in person in Orange, CA. The successful candidate will be expected to be in the office 3-5 days a week.

Responsibilities  | Strategic Web & MarTech Leadership At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals. Lead website governance to ensure brand consistency, usability, and accessibility across all digital properties. Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience. Collaborate with IS&T & Legal to ensure data privacy, security, and compliance with industry standards. Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack. Clearly present to stakeholders with data and partner needs in mind.

Web Design, Development & OptimizationOversee website architecture, user experience (UX), and interface design (UI) to improve usability and engagement. Manage ongoing website enhancements, redesigns, and performance improvements. Lead the project management process for the web development team to ensure criteria and timelines are mapped out and met. Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages. Ensure the website is optimized for SEO, mobile responsiveness, and accessibility standards (WCAG). Manage the debugging process to ensure healthy and functioning marketing websites. Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & CollaborationLead and mentor a team of 3-4 specialists Manage relationships with external vendors, agencies, and technology partners. Work with SMC team members and other stakeholders for user testing and feedback needs. Work with IT and other campus partners in the procurement of new web & marketing technology. Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries. Participate in the hiring and performance evaluations of team members. Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance MeasurementEstablish KPIs and use data-driven insights to optimize the website for conversions and engagement. Conduct regular audits, usability testing, and competitive analysis to refine strategies. Implement A/B testing and personalization strategies to enhance user experience Measure and report through analytics and other tracking systems.

Perform other duties as assigned.
Required Qualifications  | Bachelor’s degree in computer science, digital marketing, web development, UX design, or a related field. 6+ years of experience in web design/development, UX/UI and web strategy. 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages. Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies. Experience in web content optimization for SEO and improving engagement. Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals. Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices. Proven leadership experience managing teams and cross-functional projects. Strong project management skills, with experience using tools like Asana, Jira, or Trello. Excellent communication skills, both written and oral and interpersonal skills. Strong commitment to customer service and teamwork. Ability to work under tight deadlines and sometimes shifting priorities.

Desired Qualifications  | Familiarity with marketing automation, CRM platforms, and personalization strategies. Experience in higher education and/or nonprofit sectors is a plus. Strong communications skills to explain technology concepts in an understandable manner.

Special Instructions to Applicants  | Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics.  All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

Minimum Number of References  |
Maximum Number of References  | 

Pre-screening Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

MAIN CAMPUS
One University Drive
Orange, CA 92866
(714) 997-6815

RINKER HEALTH SCIENCE CAMPUS
9401 Jeronimo Road
Irvine, CA 92618

© 2019 CHAPMAN UNIVERSITY

Contact Us
Office of Human Resources
One University Drive
Orange, California 92866
TalentServices@chapman.edu
 
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.