Mississippi State University
Director or Senior Director of Marketing & Digital Strategy
🇺🇸 Starkville, MS
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ June 24th, 2025
Edtech.com's Summary
- Lead development and execution of revenue-generating and fan engagement digital strategies including email marketing, digital media, web platforms, and mobile apps.
- Support sales campaigns for season tickets, partial plans, and single games across multiple sports.
- Manage paid digital strategies, OTT/CTV advertising, text communication, and AI-generated content for revenue growth.
- Collaborate with Creative Services for graphics, photography, video, and original content while maintaining brand standards.
- Work closely with Fan Experience, Communications, Bulldog Club, and Analytics teams for messaging alignment, CRM management, and growth strategies.
- Develop and monitor analytics reports to measure effectiveness and ROI of marketing campaigns.
- Minimum qualifications include a bachelor's degree in Public Relations, Communications, or Marketing and 2-3 years of relevant sports-related social/digital media experience depending on level.
- Preferred technical skills include Adobe Creative Suite, Microsoft Office, Oracle Eloqua, Salesforce CRM, and Paciolan or similar ticketing systems.
- Compensation is aligned with Grade 14 in the Staff Compensation Structure, with specifics available via provided links.
- The role may require supervising student interns and full-time staff and involves flexible hours including nights, weekends, and travel to events.
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