School Family Media
District Partnership Specialist
CRM
K-8
Edtech.com's Summary
School Family Media, LLC is hiring a District Partnership Specialist. The specialist drives engagement and supports K-12 school districts in adopting and successfully using TeacherLists' digital shoppable list solution through outreach, relationship management, and data-driven client success efforts.
Highlights
- Engage and build partnerships with K-12 school districts through outbound outreach, follow-up, and referrals
- Guide districts from initial conversation to implementation and support long-term adoption and renewal of TeacherLists
- Deliver virtual product demos and training tailored to district needs
- Maintain and utilize HubSpot CRM for tracking district engagement and managing data
- Represent TeacherLists at conferences and trade shows (4-6 times per year)
- Required skills include proficiency with CRM systems, Microsoft Excel, and strong written/verbal communication
- Bachelor’s degree or equivalent professional experience required
- Preferred background includes 1-3 years in sales, partnerships, or customer success, especially in K-12 education or EdTech
- Salary range: $55,000 - $65,000 per year
- Benefits include medical, dental, vision insurance, life and AD&D insurance, paid time off and holidays, paid volunteer hours, company holiday closure, and 401(k) with company match
District Partnership Specialist Full Description
District Partnership Specialist
Remote · Full time
Apply for District Partnership Specialist
The District Partnership Specialist plays a key role in expanding and strengthening school district engagement with TeacherLists, a School Family Media company. This is an excellent opportunity for someone early in their sales or account management career, or an education professional transitioning into EdTech, who enjoys relationship-building, problem-solving, and helping schools succeed. You’ll work directly with K–12 school and district stakeholders across a portfolio of districts to support adoption, usage, and long-term success of TeacherLists’ digital shoppable list solution. This role blends outbound outreach, relationship management, data-driven follow-up, and client success.
About School Family Media, LLC
School Family Media is the leading media, data information, and marketing services provider at the intersection of schools and families. Family-friendly retailers and consumer brands work with School Family Media to engage with school volunteers, teachers, and parents through custom programs and proprietary products, content, services, events, and school supply lists. TeacherLists is revolutionizing the annual chore of back-to-school supply shopping, the second-largest retail season of the year. This proprietary digital solution makes it easy for schools to upload and share supply lists and more convenient than ever for parents to find and shop their children’s lists through our one-click shopping connections with national retailers including Target, Walmart, and Amazon. PTO Today is the #1 resource for PTOs and PTAs at K-8 schools nationwide, providing products, content, services, events, and programs to help parent group leaders run their group, fundraise, build their community, increase parent engagement, and support teachers. The company’s commitment to parent involvement in education earned it a Boston Business Journal “Pacesetters” award and a spot on the Inc. 500 list of fastest-growing private companies in America.
Description
School Family Media (SFM) is a mission-driven company focused on making life easier for school communities. For more than 20 years, SFM has supported educators, schools, and families through trusted platforms that simplify back-to-school processes and strengthen connections between schools and home.
This role supports TeacherLists, one of SFM’s core platforms, which helps K–12 schools and districts manage and share accurate school supply lists with families in a clear, consistent, and family-friendly way. SFM also operates EduKit and PTO Today, serving school communities nationwide.
What You’ll Do
Build & Grow District Partnerships
- Prospect and engage school districts through a mix of outbound outreach, follow-up, and referrals
- Guide assigned districts through adoption of TeacherLists, from initial conversation through successful implementation
- Build trusted relationships with school and district administrators, communications staff, and regional partners
Support Adoption & Retention
- Deliver virtual product demos and training sessions tailored to district needs
- Monitor engagement and proactively support assigned districts to drive long-term adoption and renewal
- Collaborate with internal teams to identify risks, opportunities, and improvement areas
Manage Data & Systems
- Maintain accurate records in HubSpot CRM, tracking outreach, engagement, and status across assigned districts
- Use data and reporting to identify trends, growth opportunities, and areas for improvement
- Contribute to improving internal processes and workflows that support the district lifecycle
Represent the Brand
- Serve as a positive, knowledgeable representative of TeacherLists at conferences and trade shows (4–6 trips per year)
- Provide ongoing feedback and insights from districts to help product and marketing teams stay aligned with market trends
Meet Goals & Drive Impact
- Achieve annual goals related to district engagement and retention
- Support team-wide initiatives tied to growth, quality, and customer satisfaction
Who You Are
This role is a great fit if you are:
- A motivated self-starter who enjoys learning and growing in a sales or account management role
- Comfortable picking up the phone and engaging in warm and cold outreach
- Confident communicating with educators and administrators
- Resilient, adaptable, and open to learning from feedback
- Collaborative and team-oriented, with a strong sense of ownership
Qualifications - What You Bring
Required
- Bachelor’s degree or equivalent professional experience
- Strong written and verbal communication skills, with confidence engaging external partners and stakeholders
- Comfort working with technology, including CRM systems and Microsoft Excel
- Willingness to travel overnight 4–6 times per year for conferences or partner events
Preferred
- Experience in the K–12 education or EdTech space (former school and/or district professionals encouraged to apply)
- 1–3 years of experience in a client-facing sales, partnerships, or customer success role, such as:
- Sales Development Representative (SDR)
- Business Development Representative (BDR)
- Account Coordinator or Account Executive (Junior/Associate level)
- Customer Success Coordinator or Customer Success Manager (CSM)
- Partnerships or Channel Coordinator
- Inside Sales Representative
- Experience using HubSpot or similar CRM platforms
- Interest in stepping into greater ownership of accounts, partnership, and territory or portfolio strategy
Benefits & Perks
SFM offers a benefits package designed to support your health, time off, and long-term financial well-being, including:
- Medical, dental, and vision insurance available upon hire
- Company-sponsored life insurance and AD&D coverage
- Paid time off, paid holidays, sick time, and paid volunteer hours
- Paid company closure from Christmas Day through New Year’s Day
- 401(k) retirement plan with company match
Equal Employment Opportunity
School Family Media, LLC is an equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Salary
$55,000 - $65,000 per year
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