Edtech.com's Summary

Brightwheel is hiring a Go-to-Market (GTM) Manager for their Education products. The role requires independently leading complex cross-functional GTM initiatives, rolling out new products, partnering with sales and marketing teams, and using quantitative and qualitative analysis to drive growth and optimize business processes.

Highlights

Lead multiple high-complexity, cross-functional GTM initiatives driving acquisition, adoption, expansion, and retention.
Develop and execute end-to-end strategies for new product launches and go-to-market motions in Education.
Collaborate with Sales and Sales Enablement to create messaging, training, and resources for effective product positioning and sales.
Work with Marketing on campaigns, promotions, events, and lifecycle programs supporting Education revenue goals.
Perform quantitative and qualitative analyses to diagnose issues, evaluate opportunities, and build business cases with Finance and Analytics.
Establish operating rhythms, metrics, and AI-driven automation systems to improve accountability and repeatability.
Communicate progress and recommendations clearly to teams, senior leaders, and executives.
Proven experience leading complex GTM or business operations projects with measurable results.
Skilled in using AI tools to automate workflows and improve team processes.
Compensation ranges from $171K to $209K with equity and comprehensive benefits including medical, dental, vision, paid parental leave, flexible PTO, and retirement plans.

Education Product Strategy Lead Full Description

Location

United States

Employment Type

Full time

Location Type

Remote

Department

Education

Compensation

$171K – $209K • Offers Equity

Compensation & Benefits
At brightwheel, we reward people who make things happen. Our compensation is benchmarked against similar-stage growth companies, with ranges set by function, level, and location. Final offers reflect experience and expertise, and your recruiter can walk you through the range for your region.

Equity & Ownership
Many roles include equity, giving you the chance to share in the long-term success you help create.

Benefits & Well-Being
We design our benefits to help you (and your family) live well, stay healthy, and keep growing. While specifics vary by region, we typically offer:

Comprehensive medical, dental, and vision coverage
Generous paid parental leave
Flexible PTO so you can recharge when you need it
Local retirement or savings plans (e.g., 401(k) in the U.S.)

We’re committed to pay equity and to building a diverse, inclusive workplace where everyone can do their best work and feel supported along the way.

Overview
Application
Our Mission and Opportunity
Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

What You'll Do

Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel's Education products.
Roll out new products and go-to-market motions for the Education business, owning the strategy end-to-end — from initial diagnosis and audience/positioning through channel strategy, sales enablement, launch, and measurement.
Partner with Sales and Sales Enablement to build the messaging, training, and resources that help reps effectively position and sell Education products.
Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals.
Independently scope and run quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics.
Establish operating rhythms, metrics, and systems — including AI-driven automation — that improve accountability and turn one-off wins into repeatable processes.
Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders.

What You've Done

Led multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement.
Independently determined how to achieve a defined business goal with limited instruction or supervision, and delivered a measurable result.
Built and executed programs that drove real improvements in revenue, conversion, acquisition, adoption, expansion, or retention.
Used quantitative and qualitative insight to structure a complex problem and land on a sound strategic recommendation.
Influenced stakeholders across multiple functions and levels — sales, finance, marketing, ops — without relying on direct authority.
Incorporated AI tools into how you work, not just to move faster personally but to build a more repeatable process for your team or function.

What Sets You Apart

A track record of taking an initiative from a rough idea to a launched, measured program — more than once — with real incremental revenue, customers, or adoption to show for it.
Experience standing up a new motion, program, or playbook within a growing team — rather than only optimizing something already established.
A demonstrated habit of using AI to automate a recurring workflow out of your own hands — not just to work faster, but to make a process run without you.
The range to go from a working session with a sales rep to a strategy conversation with an executive in the same day, adjusting your communication style each time.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected]. Thank you for helping us keep our applicant community safe.

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Education Product Strategy Lead

Edtech.com's Summary

Education Product Strategy Lead Full Description

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