Email Marketing Associate

🇺🇸 Remote - US

🕑 Full-Time

💰 $65,000 - $70,000

💻 Marketing

🗓️ September 13th, 2023

Marketo Blueshift Litmus
For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom. 

The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.

About the Role
We’re seeking an Email Marketing Associate to join our growing marketing team. As the Email Marketing Associate, you will support our email marketing strategy through the execution of campaigns from development to audience segmentation, scheduling, testing, and reporting. You will use tools including Marketo, Blueshift, Litmus, Looker, Salesforce, and Google Analytics to perform job functions and track success. 

Your contributions will make an impact by driving marketing qualified leads, increasing product engagement, and lowering churn; email KPIs, including open rates, click-through rates, unsubscribe rates, MQL acquisition, and monthly active users, will measure this. 

In this role, you will:
  • Own the execution and optimization of our email channel, from campaign-building within the ESP to QA, testing, and deployment
  • Partner with creative and product marketing teams to design campaigns that highlight BrainPOP’s brand identity and support company goals
  • Strategically segment lists based on in-product behaviors and performance from past campaigns
  • Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
  • Proactively develop strategies to improve our email programs
  • Lead in the development of weekly, monthly, and ad hoc reporting on email performance
  • Serve as a channel expert for cross-functional teams, including Sales, Data Engineering, and Customer Success
  • Stay current with email best practices, trends, and regulations

You are:
  • Proficient with HTML and CSS with a good understanding of email functionality across devices and providers
  • A skilled multi-tasker who is quick to learn new programs and tools 
  • Excited to contribute to BrainPOP’s mission of empowering kids to shape the world around them and within them
  • A self-starter with a great work ethic who loves testing and has strong attention to detail
  • Not afraid to roll up your sleeves; “Not my job” is not in your vernacular
  • A team player with the time management and organizational skills to also work independently

On Your Resume:
  • 2-4  years of email marketing experience
  • Experience with hard-coding emails
  • Experience working with an email service provider (preferably Marketo and Salesforce)
  • Experience with email marketing tools (e.g., Litmus)
The BrainPOP team operates in a hybrid work environment: Each role has remote flexibility and an in-person component at our New York headquarters or other meeting locations. Based on the requirements of a specific position, we may prioritize hiring within a commutable distance of our New York headquarters or in another region relevant to that role. 

We can employ individuals residing in the following approved hiring states*:
  • California
  • Connecticut
  • Florida
  • Georgia
  • Illinois
  • Massachusetts
  • Missouri
  • New Jersey
  • New York
  • North Carolina
  • Oregon
  • Pennsylvania
  • Tennessee
  • Texas

We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We have competitive pay bands for all other countries based on market standards. Individual compensation decisions are based on a number of factors, including experience level, skill set, and balancing internal equity relative to peers at the company. Based on these factors, we expect most of the candidates offered roles at our company to fall healthily throughout the range. We recognize that the person we hire may be less experienced (or more senior) than this job description, as posted. If so, the updated salary range will be communicated to you as a candidate.

USA Pay Scale 
$65,000—$70,000 USD

Life at BrainPOP
At BrainPOP, our work directly impacts how teachers teach and students learn. They inspire us to build solutions that facilitate joy and meaningful learning outcomes. Our commitment to educators and kids is reflected in our dedication to the BrainPOP team: ensuring their experience is empowering, creative, collaborative, playful, and anchored in learning and growth.  

Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual citizens, and so much more. We value diversity and inclusion, collaboration, and learning from multiple perspectives.

We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.