Email Marketing Coordinator

🇺🇸 Virginia Beach, Virginia 🕑 Full-Time 💰 $45K - $50K 💻 Marketing 🗓️ September 16th, 2026

MailChimp Salesforce Email

Edtech.com's Summary

Regent University is hiring an Email Marketing Coordinator to execute email marketing campaigns end-to-end and help meet enrollment objectives. The coordinator builds audience segments, deploys approved emails, and monitors campaign metrics to optimize performance, reporting to the Digital Communications Manager. Cross-functional collaboration with creative development, marketing strategy, and enrollment management stakeholders shapes integrated campaigns aligned with broader marketing goals.

Highlights

Develop and test email templates for clean rendering across email clients
Build audience segments and manage backend set-up in email platforms
Support event and newsletter email drops with little oversight
Maintain the Email Marketing Master Calendar to avoid audience overlap
Work in Salesforce and MailChimp, understanding data structure and list segmentation
Apply Brand Guidelines and help develop new creative components
Measure campaign effectiveness and present reports and optimization proposals to stakeholders
Bachelor’s degree in a related field, or equivalent combination of education and experience
Familiarity with inbound marketing tactics and lead generation
Compensation ranges from $44,875 to $49,875 annually