Email Marketing Manager

Edtech.com's Summary

UWorld, LLC is hiring an Email Marketing Manager. This role involves developing, executing, and measuring email marketing campaigns focused on demand generation, growth marketing, and campaign operations, with an emphasis on analytics and reporting to optimize marketing performance.

Highlights

Develop and manage acquisition programs and targeted email campaigns across online platforms.
Lead nurturing to accelerate prospect movement through the demand generation funnel.
Analyze customer experience and conduct conversion tests to improve campaign effectiveness.
Maintain strong brand consistency and enhance the company's digital presence.
Use data-driven insights to increase traffic, lead quality, and conversion rates.
Manage reporting on digital marketing campaign performance against KPIs and ROI.
Requires 3-5 years of digital marketing or agency experience with CRM proficiency (preferably Pardot/Marketo and Salesforce).
Bachelor’s degree in marketing, digital marketing, communications, business, or related field.
Strong analytical, organizational, communication, and multitasking skills.
Offers competitive compensation, comprehensive benefits, paid time off, 401(k) with employer matching, and professional development opportunities.

Email Marketing Manager Full Description

UWorld seeks an Email Marketing Manager to develop, execute, and measure email marketing campaigns. Primary responsibilities are demand generation, growth marketing and campaign operations. The email marketing manager is also responsible for regularly measuring and reporting traditional marketing and campaign analytics.

Responsibilities:

Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the businessâs online platforms
Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Plan, execute, and measure experiments and conversion tests
Maintain a strong online company presence through digital channels
Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
Ensure brand consistency

Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Requirements

Minimum Education Required:

Bachelorâs in marketing, digital marketing, communications, business, or a relevant field.

Required Skills:

â Strong analytical skills and data-driven thinking

â Ability to interact, communicate, and present ideas in a collaborative environment

â Solid organizational, planning, and self-motivation skills

â Excellent verbal and written communication skills

â Ability to multitask and perform under tight deadlines

Minimum Experience Required:

â 3-5 yearsâ digital marketing and/or agency experience

â Strong experience with marketing and sales CRMs (preferably Pardot/Marketo and Salesforce)

â Extensive experience with effective digital marketing copy and behavioral triggers

â Demonstrable experience generating high-performing demand gen campaigns

â Knowledge of demand gen best practices and benchmarking

â Demonstrable experience of moving prospects through all stages of the marketing funnel

Benefits

Compensation and Benefits

Competitive compensation (contingent on experience)
Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
A generous paid holiday schedule that includes the entire week of Christmas
Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
Annual professional and career development opportunities available
Social Committee that offers an inclusive environment to get to know coworkers in a fun way
Daily on-site group fitness classes

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."

Original Job Description