Email Marketing Strategist II

If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Responsibilities

The responsibilities below represent the role's primary areas of ownership and may evolve as business needs change.

• Build, deploy, optimize, and report on multiple ongoing and ad hoc email campaigns.
• Advise stakeholders, clarify requirements, and translate business needs into effective campaign strategies.
• Design and maintain advanced Marketo programs, including engagement, trigger-based, multistep, multichannel, and form-driven campaigns.
• Analyze campaign performance and turn data into clear, actionable recommendations.
• Lead A/B and multivariate testing and apply findings to improve engagement and results.
• Own lifecycle communications for assigned audiences and serve as the subject matter expert on their behaviors, preferences, and performance metrics.
• Partner across teams to design and launch new or enhanced campaigns.
• Conduct competitive analyses, quarterly audits, and ongoing operational maintenance.
• Support other related priorities as needed.

Qualifications

• Clear written and verbal communication, with strong attention to accuracy and presentation.
• Effective prioritization and management of multiple concurrent campaigns.
• Advanced proficiency with Marketo and email automation tools.
• Knowledge of audience segmentation, testing methodologies, and performance analysis.
• Ability to produce accurate, timely campaigns that meet approved requirements and quality standards.
• Ability to improve engagement, conversation, deliverability, and testing outcomes for assigned audiences.
• Ability to build trusted stakeholder relationships supported by clear recommendations, dependable execution, and transparent reporting.
• Confidence in interpreting data and using reporting platforms.
• Ability to work independently and collaborate effectively across teams.
• Proficiency with Microsoft 365+
• Practical application of artificial intelligence tools in marketing and analytics work.

• Bachelor's degree

Experience

• 2 years of experience in marketing, communications, or a related field.

Preferred Qualifications

• Marketo certification or extensive hands-on Marketo expertise.
• Familiarity with comparable marketing automation platforms, such as Eloqua, HubSpot, Knak, or Klaviyo.
• Working knowledge of HTML for email development.
• Relevant Adobe Digital Experience certifications.

Experience in lieu of education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.