Enrollment Counselor / Assistant Director - #000218

Edtech.com's Summary

Western Carolina University is hiring an Enrollment Counselor or Assistant Director to recruit prospective students and guide them and their families through the college selection process. The role involves providing clear guidance on college benefits, admissions procedures, financial aid, and academic programs, evaluating academic credentials, developing recruitment strategies, and representing the university at various outreach events.

Highlights

Recruit prospective students and assist them through the college selection process.
Provide accurate information on admissions, financial aid, academic programs, and campus life.
Evaluate academic credentials to determine admissibility and render admission decisions.
Develop and implement recruitment and outreach strategies to convert prospects to enrolled students.
Coordinate special projects supporting student recruitment efforts.
Assist in creating print and digital marketing materials enhancing the university's image.
Build and maintain relationships with high school counselors, community college advisors, and community-based organization leaders.
Participate in recruitment visits to high schools, community colleges, and regional events.
Weekly travel within designated regions of North Carolina and other assigned areas; limited evening and weekend work required.
Permanent full-time position requiring a bachelor's degree; advanced degree and admissions experience preferred.

Enrollment Counselor / Assistant Director - #000218 Full Description

Western Carolina University has been ranked #3 in the nation on Forbes 2025 ‘America’s Best Midsize Employers’ list, out of the top 498 employers across all industries.

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Please see Special Instructions for more details.

Review of applications will begin immediately and continue until the position is filled. Applications must be submitted online and must include a current resume or curriculum vitae, a cover letter, and a list of at least three professional references with complete contact information.

For questions or additional information, please contact kpresha@email.wcu.edu

Posting Details

Posting Information

Posting Number	EHRA1077P
Quick Link for Internal Postings	https://jobs.wcu.edu/postings/34175
Classification Title	Enrollment Counselor or Assistant Director
Working Title	Enrollment Counselor / Assistant Director - #000218
Department	Admissions
Anticipated Hiring Range	Based on qualifications/experience, internal equity, and departmental budget restrictions.
About WCU	Western Carolina University continues to rank high on Forbes ‘Best Employers’ lists each year. Including: • 2025 – Ranked 1st in the top 100 employers in North Carolina in Forbes ‘America’s Best Employers by State’ list. • 2024 – Ranking in the top 8.5% on Forbes ‘America’s Best Midsize Employers’ list, WCU was ranked 34 out of the top 400 employers across all industries. • 2023 – Ranked in the top 20% on Forbes ‘America’s Best Midsize Employers’ list, WCU was ranked 97 out of the top 500 employers across all industries. • 2022 – Ranked 14th in the top 100 employers in North Carolina in Forbes ‘America’s Best Employers by State’ list. Western Carolina University is the UNC system’s westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South. Employees of WCU are provided a comprehensive benefits package as well as other resources, policies and programs to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans – eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available. Eligible employees have access to tuition waivers for up to three courses per academic year; employee may enroll at any of the constituent UNC System campuses. Also offered are free group exercise classes multiple times per week, a discounted membership to the campus recreation center, free vaccine and booster shots offered on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Leave earning employees (staff and 12-month faculty) who work at least half of the working days of their first month of employment will begin accruing vacation and sick leave immediately. Paid parental leave after 12 months of continuous service. WCU offers an abundance of training and development programs, certifications, workshops and conferences – many of which are offered free of charge.
Position Summary	The primary location of this position is on-site in Cullowhee, NC. This position is designated as being exempt from the State of North Carolina Human Resources Act (EHRA). The position title (Enrollment Counselor or Assistant Director of Admissions) will be determined based on the selected candidate’s education, qualifications, and directly related professional experience, in accordance with university and UNC System guidelines. Final title determination will be made at the time of hire. The Enrollment Counselor/Assistant Director of Admissions is responsible for recruiting prospective students and guiding them and their families through the college selection process. Key responsibilities include providing clear and informative guidance on the benefits of a college education and the available pathways to achieve it; delivering accurate and comprehensive information about Western Carolina University’s admissions process, financial aid, academic programs, and campus life; and evaluating academic credentials to determine admissibility and render admission decisions. The role also involves developing and implementing recruitment strategies and outreach activities designed to convert prospective students into enrolled students, as well as coordinating special projects that support student recruitment efforts. Additionally, this position contributes to enhancing the university’s image by assisting in the design and development of print and digital marketing materials that reflect the quality and value of WCU’s academic offerings. The Enrollment Counselor/Assistant Director actively builds and maintains relationships with high school counselors, community college advisors, and community-based organization (CBO) leaders, and represents the WCU Admissions Office through recruitment visits to high schools, community colleges, and regional events and forums. This position requires weekly travel within designated regions of North Carolina as well as other territories, as assigned by the institution, along with limited evening and weekend work. The incumbent is also expected to participate in on-campus recruitment events in Cullowhee, including Open Houses and other special programs, as needed, as well as periodic on-campus engagement of up to one day per academic semester.
Minimum Qualifications	Interested candidates must already be legally authorized to work in the United States and will not require any immigration sponsorship or support. Bachelor’s degree from an accredited institution required; degree field is not restricted.
Preferred Qualifications	An advanced degree and at least one year of admissions experience are preferred.
Position Type	Permanent Full-Time
Number of Hours Per Week	40
Number of Months Per Year	12

Posting Text

Open Date	05/28/2026
Close Date
Open Until Filled	Yes
Special Instructions to Applicants	Review of applications will begin immediately and continue until the position is filled. Applications must be submitted online and must include a current resume or curriculum vitae, a cover letter, and a list of at least three professional references with complete contact information. For questions or additional information, please contact kpresha@email.wcu.edu
Background/E-Verify	Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Proper documentation of identity and employability are required at the time of employment.
Credential Verification	All new employees are required to have listed credentials/degrees verified within 30 days of employment. All new employees who will be teaching are required to provide official transcripts within 30 days of employment. Transcripts should be provided for the highest earned degree and/or the degree which is being used to satisfy credential/qualification requirements.
EOE	Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at jobs@email.wcu.edu.
University Safety	The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.

Applicant Documents

Required Documents

Cover Letter/Letter of Application
Resume
List of references

Optional Documents

Supplemental Questions

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Original Job Description