Event Marketing Specialist

Top Hat is looking for an ambitious, detail-oriented Event Marketing Specialist to support the execution and optimization of our event marketing program, consisting of webinars, trade shows, conferences, and our annual user conference.

The Event Marketing Specialist will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This role requires a strategic thinker with strong project management skills, creative flair, and a passion for delivering exceptional event experiences.

You Will:

Strategy Execution & Optimization

• Execute the event marketing strategy, translating goals and KPIs into concrete event plans

• Recommend tactical optimizations based on past event performance (e.g., format changes, channel mix shifts)

• Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up

Event Planning & Execution

• Lead logistics for all assigned events, including but not limited to venue selection, booth design, staffing, and vendor management

• Build and manage project timelines and budgets to ensure on-time and on-budget delivery

• Serve as the primary point of contact for vendors and venues, negotiating terms and resolving issues in real time

• Provide planning and logistical support for internal events that foster connection and promote company culture

Content & Promotion

• Coordinate event-specific content production with marketing channel owners (email, social, web, creative)

• Track deliverable timelines and flag risks before they become blockers

Audience Engagement

• Execute pre-, during-, and post-event engagement tactics like lead capture, networking logistics, and attendee communications

• Collect and compile attendee feedback

Measurement & Reporting

• Track event metrics: registrations, attendee demographics, website traffic, and conversion rates

• Build clean, standardized reports for leadership review post-event

• Flag notable trends or anomalies in the data

About You:

• Minimum two years of event marketing or event operations experience

• Proven track record of managing multiple vendors, event budgets, and project timelines simultaneously

• Strong attention to detail and comfort working in a fast-paced, deadline-driven environment

• Solid written and verbal communication skills for vendor negotiation and cross-functional coordination

• Comfortable pulling and organizing event performance metrics into clean reporting

• Flexibility to travel and work occasional evenings/weekends for events

• Familiarity with project management software, event management software, Salesforce, the Google Workspace and generative AI is considered an asset

• Special consideration will be given to Toronto and GTA-based candidates to facilitate in-person collaboration at our Toronto HQ

Why team members love working at Top Hat:

• A noble mission that creates meaningful, fulfilling work

• A team that cares deeply for customers and for each other

• Flexible, remote first work environment

• Professional learning and development for all role levels

• An awesome and welcoming Toronto HQ

• Competitive health benefits that start on day one

• A management team focused on performance, growth, engagement and connection

• Our winning strategy and market potential

• Innovative PTO policy with lots of time and space for self-care

• Passionate customers that believe in us—and what we do

• A chance to work with new tech like generative AI—and see the customer impact