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Oakland University

Executive Director, Enrollment Marketing

🇺🇸 Rochester, MI 🕑 Full-Time 💰 $115K 💻 Marketing 🗓️ June 9th, 2026
CRM Rive

Edtech.com's Summary

Oakland University is hiring an Executive Director, Enrollment Marketing. This senior leader will drive enrollment outcomes by creating and executing integrated, data-driven marketing strategies that translate enrollment goals into campaigns increasing inquiry, application, yield, and matriculation. The role involves overseeing agency performance, aligning marketing and enrollment priorities, and fostering a cohesive system connecting brand, campaigns, CRM, and analytics to ensure measurable recruitment results.

Highlights

  • Lead enrollment marketing performance based on strategic and executive marketing management.

  • Develop integrated campaigns to drive inquiry, application, yield, and matriculation.

  • Manage external advertising/marketing agency, including scoping, briefing, and contract oversight.

  • Required proficiency in paid media platforms such as Google Ads, Meta, and programmatic display.

  • Hands-on experience with CRM or marketing automation platforms; familiarity with Slate CRM preferred.

  • Minimum seven years progressive experience in performance or enrollment marketing.

  • Bachelor's degree in Marketing, Communications, Business, or related field required; Master's preferred.

  • Strong analytical skills to translate data into strategic and executive-level decisions.

  • Collaboration with enrollment, academic, and advancement stakeholders to align priorities.

  • Annual salary of $114,744 with comprehensive benefits including medical, dental, vision, and retirement plans.

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