Executive Director, Enrollment Marketing

🇺🇸 Rochester, MI 🕑 Full-Time 💰 $115K 💻 Marketing 🗓️ June 19th, 2026

CRM Rive

Edtech.com's Summary

Oakland University is hiring an Executive Director, Enrollment Marketing. This senior leader drives enrollment outcomes through integrated, data-driven marketing strategies by partnering with the Chief Marketing and Communications Officer and Vice President for Enrollment Management. The role leads the university's enrollment marketing performance, overseeing campaigns, CRM integration, analytics, and agency management to enhance inquiry, application, yield, and matriculation.

Highlights

Lead integrated marketing campaigns to drive inquiry, application, yield, and matriculation.
Manage external advertising and marketing agencies, including contract and performance oversight.
Utilize paid media platforms such as Google Ads, Meta, and programmatic display for campaign execution.
Apply marketing analytics and attribution modeling to inform strategies.
Leverage CRM or marketing automation platforms; experience with Slate CRM preferred.
Minimum qualifications include a bachelor's degree in Marketing, Communications, Business, or related field and at least seven years of progressive experience in enrollment or performance marketing.
Strong skills in data analysis and stakeholder management across enrollment, academic, and advancement partners.
Salary is $114,744 annually.
Desired qualifications include a master’s degree, experience in higher education marketing, and familiarity with regional public university markets.
Position reports to the Chief Marketing and Communications Officer and collaborates closely with the Vice President for Enrollment Management.