Existing employer? Sign in
Oakland University
Executive Director, Enrollment Marketing
CRM
Rive
Edtech.com's Summary
Oakland University is hiring an Executive Director, Enrollment Marketing. This senior leader drives enrollment outcomes by developing and implementing integrated, data-driven marketing strategies, overseeing agency performance, and aligning marketing with enrollment priorities to increase inquiry, application, yield, and matriculation.
Highlights
- Lead enrollment marketing strategy focused on inquiry, application, yield, and matriculation growth.
- Manage external advertising and marketing agency performance and contracts.
- Utilize paid media platforms including Google Ads, Meta, and programmatic display for campaigns.
- Leverage marketing analytics, attribution modeling, and CRM platforms; Slate CRM experience preferred.
- Translate data into strategic decisions and executive-level presentations.
- Collaborate closely with Chief Marketing and Communications Officer and Vice President for Enrollment Management.
- Require a bachelor's degree in Marketing, Communications, Business, or related field with 7+ years in performance or enrollment marketing.
- Prefer candidates with a master’s degree and experience in higher education marketing.
- Annual salary of $114,744 with comprehensive benefits including medical, dental, vision, retirement plans, tuition assistance, and wellness programs.
- Position is full-time at 40 hours per week within the Communications & Marketing department.
Similar Jobs
Director of Marketing
College of Charleston
🇺🇸 Charleston, South Carolina
Search Engine Optimization Specialists
University of Utah
🇺🇸 Salt Lake City, Utah
Head of Social Media
UWorld
🇺🇸 Irving, Texas
Director of Marketing
University of Southern California
🇺🇸 Hybrid - Los Angeles, California
Marketing Writer (Temporary)
EAB
🇺🇸 Remote - US
