Executive Director for Communications and Marketing

🇺🇸 Raleigh, North Carolina 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ October 30th, 2026

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Edtech.com's Summary

NC State University is hiring an Executive Director for Communications and Marketing for its College of Engineering. This role leads strategic communications, brand management, and integrated marketing across multiple academic units and research centers, focusing on elevating the College's national reputation, driving recruitment, advancing fundraising efforts, and managing crisis communications in alignment with university leadership.

Highlights

Oversee strategic communications and marketing for 12 academic units, research hubs, and administration within the College of Engineering.
Lead hub-and-spoke governance model to deliver unified brand messaging and integrated multi-channel marketing campaigns.
Manage digital infrastructure including website architecture and analytics to optimize campaign impact.
Direct crisis communications and rapid-response strategies as senior advisor during high-stakes issues.
Design peer-to-peer marketing campaigns to enhance national academic rankings (e.g., U.S. News & World Report).
Supervise and develop communications staff, manage digital workflows (Asana), and oversee budgets and vendor relationships.
Lead executive communications for the Dean and collaborate with fundraising leadership on campaigns supporting $50M+ annual advancement goals.
Oversee creative direction including visual design, video production, livestreaming, and photojournalism teams.
Require advanced degree in communications, marketing, public relations, or related fields; significant leadership experience in communications with proven expertise in media relations, digital marketing, crisis management, and brand governance.
Preferred experience includes higher education, especially R1 institutions, and managing communications in science, engineering, or research-intensive environments.