Fan Marketing Manager

Edtech.com's Summary

1001 LEGO System A/S is hiring a Fan Marketing Manager. The role involves integrating fan-created content into global marketing campaigns and enhancing operational processes to improve efficiency and collaboration within the Fan Marketing team and with key stakeholders. The position supports fan community engagement by managing relationships with over 130 recognized LEGO Fan Creators and driving structured project management and process optimization.

Highlights

Manage integration of Fan Marketing into global campaigns through owned and earned channels.
Facilitate cross-functional meetings to maintain strong ecosystem alignment.
Support Fan Creator content briefs ensuring strategic use of creator talent.
Maintain and manage a database of 130+ Recognized LEGO Fan Creators, including relationship and bandwidth planning.
Oversee the Fan Marketing team’s project plan, focusing on capacity, prioritization, and workflow clarity.
Drive development and improvement of operational processes as part of broader fandom program growth.
Excellent communication, facilitation, stakeholder management, and project management skills required.
Interest in creator marketing, fandom communities, talent management, and operational excellence needed.
Experience in a creative agency or project management environment is a plus.
Benefits include family care leave, life and disability insurance, wellbeing resources, colleague discount from day one, bonus scheme, and hybrid work policy averaging three days in the office weekly.

Fan Marketing Manager Full Description

Job Description

Are you passionate about fan creator marketing, cross-team collaboration and operational excellence?

Play an instrumental role in giving the stage to our fans and help us turn LEGO fandom into a wider podium to inspire LEGOÂ® creativity, advocacy, innovation, and social interaction for our brand and amongst our audiences.

Our fandom is growing, and we want to help energize, inspire, and support fans and local fan communities by offering unique, mutually beneficial marketing collaborations and partnership opportunities.

We're looking for a Fan Marketing Manager to help integrate fan-created content into global campaigns while strengthening the processes and tools that enhance efficiency, alignment and performance across the Fan Marketing team and key stakeholders.

This is a 12-month fixed term opportunity, with an expected start date in August. Relocation support is not offered for this position.

Core Responsibilities

Identify opportunities to integrate Fan Marketing into global campaigns and other marketing initiatives, working closely with Owned channels (LEGO.com, LEGO Play) and Earned channels (PR, social media, influencer).
Facilitate and participate in regular cross-functional meetings to ensure strong alignment across the ecosystem.
Support Fan Creator content briefs from Our LEGO Agency and other production teams, ensuring strategic use of creator talent to deliver strong content outcomes.
Manage our pool of 130+ Recognized LEGO Fan Creators â including database maintenance, relationship building and bandwidth planning.
Foster a smooth, structured and collaborative operational environment that enables the Fan Marketing team to deliver effectively.
Own and oversee the team's full project plan, focusing on capacity, prioritization, overlaps and workflow clarity.
Drive the development and improvement of operational processes as part of wider Fandom program development.

Play your part in our team succeeding

Digital Consumer Engagement (DCE) is accountable for the creation, growth, and engagement of our owned channels across the kids, adult, and family audiences. These experiences are a core part of the wider Digital Ecosystem that ties together all digital LEGOÂ® experiences in meaningful ways which creates deeper consumer engagement and improved consumer life-time value.

Do you have what it takes?

Excellent communication, facilitation and stakeholder management skills.
A proactive mindset and strong attention to detail.
Interest in creator marketing, fandom communities and talent management.
Strong project management and organizational skills.
An affinity for operational excellence, process optimization and workflow design.
Ability to prioritize and manage multiple projects at once.
Experience in a creative agency or project management environment is a plus.

#LI-DNI

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGOÂ® team today.

Original Job Description