Wiley
Field Marketing Manager
Edtech.com's Summary
- Develop and execute field marketing strategies tailored to specific territories and segments.
- Manage regional events, trade shows, conferences, and customer engagement programs.
- Collaborate closely with sales teams to align marketing activities with territory goals and pipeline objectives.
- Oversee field marketing budgets and resource allocation.
- Conduct market research and competitive analysis to support strategic decisions.
- Drive lead generation and pipeline development through targeted campaigns.
- Manage relationships with partners, vendors, and external service providers.
- Analyze and report on marketing program performance, ROI, and key metrics.
- Proficiency with marketing automation tools, CRM systems, and analytics platforms is required.
- Bachelor's degree in Marketing, Business, or related field with 5+ years in field marketing or demand generation, particularly within the MEA region.
- Strong leadership, project management, communication skills, and the ability to travel for regional support.
Field Marketing Manager Full Description
Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
The Field Marketing Manager will lead field marketing initiatives and programs focused on driving demand generation, customer acquisition, and revenue growth within assigned territories and market segments. This role requires strategic thinking, program management expertise, and the ability to work collaboratively with sales teams, partners, and cross-functional stakeholders to execute marketing campaigns that deliver measurable business impact.
Key Responsibilities & Duties:
- Develop and execute comprehensive field marketing strategies for assigned territories and segments
- Manage and coordinate regional events, trade shows, conferences, and customer engagement programs
- Work closely with sales teams to align marketing activities with territory goals and pipeline objectives
- Develop and manage field marketing budgets and resource allocation
- Lead market research and competitive analysis initiatives to inform strategic decision-making
- Drive lead generation and pipeline development through targeted field marketing campaigns
- Manage relationships with key partners, vendors, and external service providers
- Analyze and report on program performance, ROI, and key marketing metrics
- Collaborate with product marketing, demand generation, and corporate marketing teams
- Mentor and provide guidance to junior team members and regional marketing staff as appropriate
- Travel to support regional activities and customer engagement events as required
- Other strategic initiatives as assigned
Required Qualifications:
- Bachelor's degree in Marketing, Business, or related field, ideally with a publishing background
- 5+ years of experience in field marketing, demand generation, or related marketing roles within the MEA region
- Proven experience managing marketing programs and driving measurable results
- Strong analytical and strategic thinking capabilities
- Excellent project management and organizational skills
- Outstanding communication, presentation, and interpersonal abilities
- Experience working collaboratively with sales teams and channel partners
- Ability to travel, to support regional activities, as required
- Proficiency with marketing automation, CRM systems, and analytics platforms
- Strong leadership and team collaboration skills
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishingâcreating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.
When applying, please attach your resume/CV to be considered.
#LI-AW1
Job Posting Title:
Field Marketing Manager
Location:
Remote, ZAF
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