Edtech.com's Summary

ParentSquare is hiring a Field Marketing Manager. The role involves leading regional marketing strategies and managing field events to drive customer engagement and revenue growth, working closely with sales, customer success, and advocacy teams. The manager will organize events, develop local marketing plans, and track performance using various tools to support the company’s mission of enhancing family engagement in education.

Highlights

Lead high-impact field events such as Lunch 'n Learns, regional meetups, and ambassador gatherings to support revenue goals.
Develop and execute local marketing plans to generate leads and increase awareness.
Collaborate with Customer Advocacy and Events teams to feature ambassadors and showcase success stories.
Manage event logistics including venue, catering, AV, booths, and collateral within budget and timeline.
Coordinate event promotion with Demand Gen and Brand teams through email, landing pages, and social media.
Use HubSpot and Salesforce to track event performance, ROI, and lead quality.
Build scalable regional marketing structures to support national growth.
Required skills include project management, communication, and creativity in event design, with experience in HubSpot, Canva, ChatGPT, Google Slides/Sheets, and event platforms.
3-5 years’ experience in field marketing, demand generation, or event marketing, preferably in B2B SaaS or educational technology.
Salary range $85,000 to $105,000 annually, dependent on experience, plus benefits such as employer-paid health insurance, 401K match, stock options, PTO, and paid holidays.

Field Marketing Manager Full Description

Field Marketing Manager
Marketing

Remote (United States)

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

Who we’re looking for:

ParentSquare is seeking a Field Marketing Manager who is proactive and thrives in fast-paced, collaborative environments. You’ll work under our Customer Advocacy team and in partnership with our Events team to drive regional strategy and manage field events. You’re someone who enjoys working cross collaboratively with sales and customer success teams to bring regional programs to life and drive revenue through these opportunities. You’re passionate about customer engagement and love turning field events into memorable, high-impact brand touchpoints. Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

This role will include:

Leading high-impact field events such as Lunch 'n Learns, regional events, and ambassador meetups that result in revenue priorities and support our regional goals.
Shaping local marketing plans to drive awareness, generate leads, and accelerate client pipeline.
Partnering with our Customer Advocacy team to feature ambassadors in events, spotlight regional success stories, and deepen customer engagement.
Supporting Calls for Presentations (CFPs), coordinating ambassador speakers, and ensuring content aligns with district pain points and education trends.
Managing event logistics end-to-end—including venue selection, catering, AV, booth setup, and branded collateral—while staying on budget and timeline.
Driving event promotion in coordination with the Demand Gen and Brand teams, including email campaigns, landing pages, and social media touchpoints.
Tracking performance and outcomes through tools like HubSpot and Salesforce, providing insights on event ROI and lead quality.
Building scalable regional structures that can be replicated across territories to support national growth strategy.

Our ideal candidate will have the following:

3–5 years of experience in field marketing, demand generation, or event marketing, ideally within B2B SaaS or educational technology.
Familiarity with the K-12 education landscape and the ability to connect with educators, administrators, and district leaders.
A proven track record of partnering with Sales and/or Customer Success to develop regionally tailored, pipeline-driving initiatives.
Excellent project management and communication skills, with a talent for juggling timelines, vendors, stakeholders, and follow-ups.
A creative eye for designing and executing mission-aligned events both in-person and hybrid.
A collaborative and energetic mindset, with a passion for building authentic relationships and championing customer voices.
Comfort with tools like HubSpot, Canva, ChatGPT, Google Slides, Google Sheets, and event registration platforms for tracking ROI and managing logistics.
Familiarity with leveraging AI tools to streamline tasks, enhance personalization, or analyze post-event insights.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
16 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be 85k-105k annually, DOE.

Original Job Description

Field Marketing Manager
Marketing

Remote (United States)

Who we’re looking for:

This role will include:

Leading high-impact field events such as Lunch 'n Learns, regional events, and ambassador meetups that result in revenue priorities and support our regional goals.
Shaping local marketing plans to drive awareness, generate leads, and accelerate client pipeline.
Partnering with our Customer Advocacy team to feature ambassadors in events, spotlight regional success stories, and deepen customer engagement.
Supporting Calls for Presentations (CFPs), coordinating ambassador speakers, and ensuring content aligns with district pain points and education trends.
Managing event logistics end-to-end—including venue selection, catering, AV, booth setup, and branded collateral—while staying on budget and timeline.
Driving event promotion in coordination with the Demand Gen and Brand teams, including email campaigns, landing pages, and social media touchpoints.
Tracking performance and outcomes through tools like HubSpot and Salesforce, providing insights on event ROI and lead quality.
Building scalable regional structures that can be replicated across territories to support national growth strategy.

Our ideal candidate will have the following:

3–5 years of experience in field marketing, demand generation, or event marketing, ideally within B2B SaaS or educational technology.
Familiarity with the K-12 education landscape and the ability to connect with educators, administrators, and district leaders.
A proven track record of partnering with Sales and/or Customer Success to develop regionally tailored, pipeline-driving initiatives.
Excellent project management and communication skills, with a talent for juggling timelines, vendors, stakeholders, and follow-ups.
A creative eye for designing and executing mission-aligned events both in-person and hybrid.
A collaborative and energetic mindset, with a passion for building authentic relationships and championing customer voices.
Comfort with tools like HubSpot, Canva, ChatGPT, Google Slides, Google Sheets, and event registration platforms for tracking ROI and managing logistics.
Familiarity with leveraging AI tools to streamline tasks, enhance personalization, or analyze post-event insights.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
16 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

The salary range for this role will be 85k-105k annually, DOE.

Let me find your next job.

Thanks - you're signed up.

Field Marketing Manager

Edtech.com's Summary

Field Marketing Manager Full Description

Marketing Manager – Digital Lead Generation (Remote, Education Sector)

Product Marketing Manager

Copywriter - Math Content Marketing

Associate Manager, Performance Marketing

Coordinator, Performance Marketing