Edtech.com's Summary

HMH is hiring a Field Sales Marketing Director for ELA who will develop and implement marketing plans to achieve revenue goals for core and supplemental K-12 education technology products. The role involves creating regional go-to-market campaigns, providing sales support, collaborating with cross-functional teams, and measuring campaign performance to enhance customer engagement and pipeline growth.

Highlights

Develop and execute regional marketing campaigns and sales support strategies to drive revenue and pipeline growth.
Collaborate with sales leadership, product development, and other marketing teams to ensure cohesive campaign execution.
Manage customer-facing sales support assets on SalesHub, including toolkits and digital rooms for district reviews and RFPs.
Analyze and report on campaign performance, adjusting tactics to maximize ROI.
Maintain detailed understanding of K-12 customer purchasing behavior and district adoption of edtech solutions.
Required skills include proficiency with Canva, Highspot or similar sales enablement tools, Microsoft Office suite and Teams, Microsoft Co-Pilot or similar AI tools, Adobe, Camtasia, and social media platforms.
Qualification requirements include a BS/BA degree and 4-5+ years of professional experience in marketing.
Preferred qualifications include experience in K-12 education or edtech, strong project management, communication, collaboration, and presentation skills.
Travel requirement: approximately 10% travel.
Salary range: $100,000 - $108,000.

Field Sales Marketing Dir Full Description

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K-12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities.

HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visit www.hmhco.com

Field Sales Marketing Director - ELA

The Marketing Director for ELA is tasked with the creation and execution of marketing plans to meet overall HMH Core and Supplemental Open Territory revenue goals. The Marketing Director will be responsible for the development of regional go-to-market campaigns, sales support and engagement strategies for K-12 edtech solutions.

The Marketing Director will report to the Sr. Director of Marketing. The Marketing Director will partner and collaborate with sales, product development, growth marketing, events and conference teams and other customer-facing teams within the larger marketing organization.

PRIMARY RESPONSIBILITIES

Partner with Sr. Director of Marketing, regional sales leadership, account executives and counterpart for Math/Science/Social Studies regional marketing to determine what campaigns and/or sales support assets are needed to drive Open Territory pipeline growth, customer engagement, and revenue.
Collaborate with colleagues across Marketing including Brand and Creative, Channel, Platform, Assessment, and Services to ensure cohesive execution of regional campaigns.
As needed, assist Sr. Director of Marketing and broader ELA Marketing team on national campaign and efforts.
Measure and report on campaign performance, adjusting tactics to maximize ROI
Manage all customer-facing assets located on internal sales support system (SalesHub) to ensure accuracy and relevance
Develop resources such as SalesHub Toolkits, Digital Rooms, etc., to support district reviews, RFPs and theme-based campaigns
Act as a team player in problem-solving or opportunity situations, messaging solutions to Sales, Customers, and internal stakeholders as needed
Continue to develop a solid understanding of how districts adopt and buy K-12 solutions, including customer purchasing behavior, their purchase criteria, and how to concisely articulate criteria coverage that connects to our programs, while eliciting and maintaining customer interest in the program.
Maintain an up-to-date understanding of digital marketing, resourceful connections with educators, customers, and future customers.

What You'll Need:

Requires BS/BA
4 - 5+ years professional experience in a marketing-related position
Proficient in Canva
Highspot or equivalent sales enablement experience
Experience using MS Office (Word, Excel, PowerPoint, Outlook, TEAMS), Microsoft Co-Pilot (or comparable generative AI platform tools), Adobe, Camtasia, and Social Media platforms

Nice to Have:

Team player focused on relationship building, ability to pivot quickly; strong multitasking, passion for education; presentation skills
Self-starter: takes initiative and ownership and meets deadlines
Independent thinker, creative, a problem solver who is flexible, solutions oriented
Excellent oral and written communication skills, including the ability to persuasively present our connected solutions to multiple internal and external stakeholders.
Collaborative skills - working across teams.
Excellent project management skills and writing skills.
K12 and/or Edtech experience

Travel:

Approximately 10% travel

Salary Range: $100,000 - $108,000

Application Deadline:

The application window for this position is anticipated to close on 1/16/2026. We encourage you to apply as soon as possible. The posting may be available past this date but is not guaranteed.

HMH is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.

Original Job Description

HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visit www.hmhco.com

Field Sales Marketing Director - ELA

PRIMARY RESPONSIBILITIES

Partner with Sr. Director of Marketing, regional sales leadership, account executives and counterpart for Math/Science/Social Studies regional marketing to determine what campaigns and/or sales support assets are needed to drive Open Territory pipeline growth, customer engagement, and revenue.
Collaborate with colleagues across Marketing including Brand and Creative, Channel, Platform, Assessment, and Services to ensure cohesive execution of regional campaigns.
As needed, assist Sr. Director of Marketing and broader ELA Marketing team on national campaign and efforts.
Measure and report on campaign performance, adjusting tactics to maximize ROI
Manage all customer-facing assets located on internal sales support system (SalesHub) to ensure accuracy and relevance
Develop resources such as SalesHub Toolkits, Digital Rooms, etc., to support district reviews, RFPs and theme-based campaigns
Act as a team player in problem-solving or opportunity situations, messaging solutions to Sales, Customers, and internal stakeholders as needed
Continue to develop a solid understanding of how districts adopt and buy K-12 solutions, including customer purchasing behavior, their purchase criteria, and how to concisely articulate criteria coverage that connects to our programs, while eliciting and maintaining customer interest in the program.
Maintain an up-to-date understanding of digital marketing, resourceful connections with educators, customers, and future customers.

What You'll Need:

Requires BS/BA
4 - 5+ years professional experience in a marketing-related position
Proficient in Canva
Highspot or equivalent sales enablement experience
Experience using MS Office (Word, Excel, PowerPoint, Outlook, TEAMS), Microsoft Co-Pilot (or comparable generative AI platform tools), Adobe, Camtasia, and Social Media platforms

Nice to Have:

Team player focused on relationship building, ability to pivot quickly; strong multitasking, passion for education; presentation skills
Self-starter: takes initiative and ownership and meets deadlines
Independent thinker, creative, a problem solver who is flexible, solutions oriented
Excellent oral and written communication skills, including the ability to persuasively present our connected solutions to multiple internal and external stakeholders.
Collaborative skills - working across teams.
Excellent project management skills and writing skills.
K12 and/or Edtech experience

Travel:

Approximately 10% travel

Salary Range: $100,000 - $108,000

Application Deadline:

The application window for this position is anticipated to close on 1/16/2026. We encourage you to apply as soon as possible. The posting may be available past this date but is not guaranteed.

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Edtech.com's Summary

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