Edtech.com's Summary

brightwheel is hiring a Go-To-Market Director, Education to drive revenue growth by leading cross-functional projects focused on customer adoption and retention of their Education & Curriculum products. The role requires developing goals, managing end-to-end projects, collaborating with senior leadership, and steering strategy for sales, marketing, events, and customer success within the Education business.

Highlights

Drive revenue growth and customer acquisition focused on Education & Curriculum products
Lead Education GTM team and align sales, marketing, events, and customer success strategies
Collaborate with Finance and VP/GM of Education to set goals and identify resource needs
Manage projects impacting the customer journey and coordinate cross-functional senior leadership
Develop and track metrics to measure and improve business performance
Extensive experience in growth strategy, marketing, project management, and stakeholder management required
Proven leadership in driving high-performing teams in high-growth or startup environments
Strong expertise in sales strategy, marketing execution, analytics, and structured decision-making
Competitive salary range provided: $171,000 - $244,000 per year, with equity opportunity
Includes premium benefits such as healthcare coverage, paid parental leave, flexible PTO, 401(k), and remote productivity stipend

Go-To-Market Director, Education Full Description

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.

Who you are

Brightwheel is seeking a Director of Go-To-Market to own end-to-end projects specific to brightwheel’s Education business. This role will report directly to the VP, Education. The ideal candidate will have extensive experience in growth strategy, marketing, project management and cross-functional stakeholder management.

Central to our mission, we are seeking team members who are aligned with, and embody our leadership principles. We value individuals who are sharp, scrappy, and able to find insights and move to quick action with a high degree of quality.

What You'll Do

Drive revenue growth and acquire customers: initiate, scope, and lead cross-functional projects related to customer adoption and retention, focusing on the adoption of our Education & Curriculum products
Lead Education GTM team directing strategy for sales & sales enablement, marketing, events, and customer success in collaboration with central teams to execute the strategic direction
Partner with Finance and the VP/GM of Education to develop goals, and then identify resourcing needs and systems improvements required to accomplish our ambitious growth plans
Own and manage end-to-end projects and results impacting the customer journey, collaborating closely with senior leadership across Sales, Marketing, Customer Success, Product, and Operations
Develop appropriate metrics to run the business and keep the leadership team apprised of performance - then implement, measure, and evaluate the ongoing impact of new customer projects and initiatives to improve performance where necessary to meet goals
Facilitate decision-making and execution by leading key stakeholders and contributors and surfacing required information to make critical decisions
Act as a key stakeholder balancing both short-term and long-term business objectives, with a keen eye for the customer experience

What You’ve Done

Driven strategy, marketing, and operations in a high-growth or startup environment.
Led and developed high-performing teams with a strong track record of results and team engagement.
Owned cross-functional initiatives from ideation to execution, influencing stakeholders and aligning teams around shared goals.
Demonstrated success building and scaling complex programs that deliver measurable impact across revenue, operations, or customer outcomes.
Deep expertise in sales strategy and marketing execution, and strong instincts on what moves the needle.
A data- and process-driven operator who has delivered in fast-paced, dynamic settings; skilled in analytics, critical thinking, and structured decision-making.
Operated at both 30,000 feet and in the weeds—shaped the vision and got hands dirty building from scratch.
Resourceful, scrappy, and solutions-oriented—you identified what is needed, found a path, and made progress with urgency.
A trusted cross-functional leader who has driven momentum with empathy, integrity, and clear communication.
Grounded in a customer-first mindset and energized by the opportunity to solve real problems for users.

Competitive Earnings: Brightwheel offers competitive compensation, benchmarked against similar-stage growth companies. We set standard compensation ranges based on function, level, and geographic location. If you have questions about the compensation band for your region, please ask your recruiter.

Equity & Ownership:

We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.

Premium Benefits & Wellness Support:

We want our team members and their families to thrive. We support this through:

--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families

--Generous Paid Parental Leave for growing families

--Flexible Paid Time Off (PTO) to recharge and relax

--401(k) Enrollment to help you plan for the future

--Monthly Remote Productivity Stipend

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Original Job Description

Our Mission and Opportunity

Our Team

Who you are

What You'll Do

Drive revenue growth and acquire customers: initiate, scope, and lead cross-functional projects related to customer adoption and retention, focusing on the adoption of our Education & Curriculum products
Lead Education GTM team directing strategy for sales & sales enablement, marketing, events, and customer success in collaboration with central teams to execute the strategic direction
Partner with Finance and the VP/GM of Education to develop goals, and then identify resourcing needs and systems improvements required to accomplish our ambitious growth plans
Own and manage end-to-end projects and results impacting the customer journey, collaborating closely with senior leadership across Sales, Marketing, Customer Success, Product, and Operations
Develop appropriate metrics to run the business and keep the leadership team apprised of performance - then implement, measure, and evaluate the ongoing impact of new customer projects and initiatives to improve performance where necessary to meet goals
Facilitate decision-making and execution by leading key stakeholders and contributors and surfacing required information to make critical decisions
Act as a key stakeholder balancing both short-term and long-term business objectives, with a keen eye for the customer experience

What You’ve Done

Driven strategy, marketing, and operations in a high-growth or startup environment.
Led and developed high-performing teams with a strong track record of results and team engagement.
Owned cross-functional initiatives from ideation to execution, influencing stakeholders and aligning teams around shared goals.
Demonstrated success building and scaling complex programs that deliver measurable impact across revenue, operations, or customer outcomes.
Deep expertise in sales strategy and marketing execution, and strong instincts on what moves the needle.
A data- and process-driven operator who has delivered in fast-paced, dynamic settings; skilled in analytics, critical thinking, and structured decision-making.
Operated at both 30,000 feet and in the weeds—shaped the vision and got hands dirty building from scratch.
Resourceful, scrappy, and solutions-oriented—you identified what is needed, found a path, and made progress with urgency.
A trusted cross-functional leader who has driven momentum with empathy, integrity, and clear communication.
Grounded in a customer-first mindset and energized by the opportunity to solve real problems for users.

Equity & Ownership:

Premium Benefits & Wellness Support:

We want our team members and their families to thrive. We support this through:

--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families

--Generous Paid Parental Leave for growing families

--Flexible Paid Time Off (PTO) to recharge and relax

--401(k) Enrollment to help you plan for the future

--Monthly Remote Productivity Stipend

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Go-To-Market Director, Education

Edtech.com's Summary

Go-To-Market Director, Education Full Description

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