Crimson Education
Go To Market (GTM) Manager - Next Gen Counselor Workflow
B2B2C
Edtech.com's Summary
Crimson Education is hiring a Go To Market (GTM) Manager for the Next Gen Counselor Workflow. The role involves defining and maintaining a GTM roadmap, building pilot-to-contract processes, creating demo narratives, collaborating with Product teams to translate counselor feedback, and tracking GTM metrics to support competitive positioning.
Highlights
- Define and maintain a GTM roadmap aligned to product phases, focusing first on MVP workflow, then advanced assistance.
- Build repeatable pilot-to-contract motion including selection criteria, onboarding, success plans, reporting, and expansion.
- Create and iterate a "demo-first" narrative through live demos, recorded walkthroughs, and decks.
- Partner with Product to translate counselor feedback into launch requirements, enhancements, and risk flags.
- Track and report pipeline, conversion, activation, time-to-value, and retention metrics.
- Support competitive analysis and differentiation in the counselor workflow space.
- Require 6+ years experience in GTM, Growth, Partnerships, Product Marketing, or Sales Enablement for B2B/B2B2C products.
- Proven ability to scale new products from pilot to full rollout.
- Strong cross-functional collaboration skills with Product and Engineering teams.
- Preferred experience with US school counseling ecosystem, education software, and institutional sales cycles.
Go To Market (GTM) Manager - Next Gen Counselor Workflow Full Description
Go To Market (GTM) Manager - Next Gen Counselor Workflow
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About Crimson
Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.
We’re the only college admissions consultancy that brings together:
We’re the only college admissions consultancy that brings together:
- Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
- Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
- Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
- Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation
We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia and New Zealand.
What are the main responsibilities for this role?
• Define and maintain a clear GTM roadmap aligned to product phases (MVP workflow first, advanced assistance later)
• Build repeatable pilot-to-contract motion: selection criteria, onboarding, success plans, reporting, expansion
• Produce and iterate a “demo-first” narrative (live demos, recorded walkthroughs, decks)
• Partner with Product to translate counselor feedback into:
- must-have launch requirements
- nice-to-have enhancements
- risk flags (data sensitivity, compliance concerns, trust/perception issues)
• Track and report GTM metrics (pipeline, conversion, activation, time-to-value, retention)
• Support competitive analysis and differentiation across platforms in the counselor workflow space
What skills and experience are required?
• 6+ years in GTM / Growth / Partnerships / Product Marketing / Sales Enablement for B2B or B2B2C products
• Proven experience taking a new product from pilot to scaled rollout
• Strong ability to translate complex workflows into simple, credible value propositions
• Comfortable working cross-functionally with Product + Engineering (requirements, tradeoffs, launch readiness)
• Excellent stakeholder management and written communication (US-market polish preferred)
Strong Plus (Highly Preferred)
• Deep familiarity with the US school counseling ecosystem (school counselors, college counseling offices, independent counselors)
• Experience with admissions tooling, student information workflows, or education administration software
• Experience selling into schools/institutions (procurement, stakeholder mapping, long sales cycles)
• Experience running webinars/events/community-led GTM in education
• Experience with admissions tooling, student information workflows, or education administration software
• Experience selling into schools/institutions (procurement, stakeholder mapping, long sales cycles)
• Experience running webinars/events/community-led GTM in education
Why work for Crimson?
- Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
- Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
- $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
- Psychologist on staff
- Insightful fireside chats and workshops to help support our high-performing and ambitious team
- Radical Candor is a feedback approach we live by
- We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!
If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!
Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.
Department
Product & Technology
Locations
Remote - USA, Canada
Remote status
Hybrid
Employment type
Full-time
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